Basketball
Fiba hails new TCL deal as ‘beacon’ of enduring sponsorship demand
Basketball’s world governing body Fiba has agreed a major new four-year sponsorship deal with Chinese consumer appliances firm TCL, beginning immediately and running until the end of 2023.
Mount Olympus – Nike & the NBA
In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.
Korean basketball pre-season tournament cancelled, 2020-21 season start under threat
The Korean Basketball League has been forced to postpone its planned 2019-20 season decider due to a second Covid-19 outbreak, with the October start of the 2020-21 season also under threat
Clippers retain CAA Sports for naming rights to new venue
NBA team looking to have partner in place prior to arena groundbreaking
East Asia Super League announces 10-year deal with Fiba ahead of 2021 launch
New pan-regional club basketball league the East Asia Super League has secured the backing of world governing body Fiba in a 10-year deal
NBA deepens tie with Oculus with new marketing rights
Facebook-owned platform expands beyond content tie with league
No Squeak Broadcast – Ford & the Liga Nacional de Basquete
To promote the non-skid technology in its EcoSport SUV, Ford leveraged its sponsorship of Brazilian top-tier basketball by removing the sounds of sneakers squeaking on the court.
NBA strikes sponsorship deal for on-demand delivery category with DoorDash
Company signs first league-level sports sponsorship
Lines: Spirit of the NBA – Hennessy & the NBA
In February 2020, Hennessy leveraged its new status as the official spirit of the NBA with an integrated campaign launched to coincide with the NBA All-Star Weekend.
Pacers strike sports betting partnership with PointsBet
The National Basketball Association's Indiana Pacers have agreed a multiyear partnership with global sportsbook operator PointsBet, which has been designated an official sports gaming partner of the team
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Boston Celtics agree to four-year deal with Jack’s Abby Craft Lagers
The National Basketball Association's Boston Celtics have signed a four-year partnership with Massachusetts microbrewery Jack’s Abby Craft Lagers, which will include a specialty release collaboration b…
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Hyperice named NBA’s official recovery technology partner
The National Basketball Association has agreed a multiyear partnership with leading recovery and performance technology brand Hyperice, which has been designated the league's official recovery technology …
NBA names Michelob Ultra its new official beer partner
The National Basketball Association has named Michelob Ultra as the league's official beer partner in a multiyear deal
NBA agrees e-commerce tie-up in the Philippines
The National Basketball Association has agreed a deal with Filipino basketball apparel retailer Titanomachy International (Titan) to launch an official online store for the league in the market
Purple Reign – Nike & the Minnesota Timberwolves
Nike and the Minnesota Timberwolves set new records for NBA social, web traffic, jersey sales and engagement statistics with the 2018-19 reveal campaign for the team’s Prince-inspired Nike ‘City Threads’ kit.
Jordan Brand’s Jumpman logo to appear on select NBA uniforms next season
Jordan Brand's Jumpman logo will appear on all National Basketball Association Statement Edition uniforms, starting with the 2020-21 season.