Basketball
Data Snapshot: NBA 2019-20
The NBA’s central sponsorship portfolio is worth approximately $600m (€533m) in 2019-20, SportBusiness Sponsorship has found, of which about 60 per cent is marketing fees and the remainder is licensing royalties.
Fraser Valley Bandits sign PerfectLens as presenting sponsor in CEBL
Canadian Elite Basketball League (CEBL) team the Fraser Valley Bandits, has signed up online contact lens supplier PerfectLens to its sponsorship portfolio
The Basketball Tournament unveils commercial partners for 2020 event
The Basketball Tournament has unveiled its commercial partners for this year’s event, which will be held exclusively at Nationwide Arena in Columbus, Ohio, from July 4-14.
Round-Up: Insurers remove pandemic cover, K League fans plan, three-team cricket format go-ahead, and more
Insurance companies are removing or ramping up the cost of pandemic insurance for sports events - CNA/Reuters
South Korean football's K League hopes to have fans back in stadiums from July 10 - Yonhap
Protocol to sell media, sponsorship rights to 3×3 basketball event
Protocol Sports Marketing, the Toronto-based agency, has been appointed to distribute international media and sponsorship rights to the 5 Tournament Pro Basketball Invitational, a new 3-on-3 basketball…
Round-Up: Positive message from Tokyo, D-Day for Women’s World Cup, Aussie rugby pay cut, and more
In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
Timberwolves hire Excel Sports Management for jersey patch sale
The NBA’s Minnesota Timberwolves has hired Excel Sports Management to expand the team’s search for its next jersey patch sponsor.
Microsoft’s NBA deal puts tech giant among the league’s highest-paying sponsors
The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.
King of the North – New Balance & the NBA
To leverage its endorsement of Kawhi Leonard during the Toronta Raptor’s journey to the 2019 NBA Finals, league footwear sponsor New Balance ran a digital outdoor campaign in Toronto and San
Wilson’s NBA comeback marks Spalding’s step away from licensing
Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands.
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Rebranded Sportfive nets one-year Bayern basketball sponsorship mandate
Sportfive, the recently-rebranded sports marketing agency, has become the commercial advisory agency of FC Bayern Basketball, the leading German basketball side
Round-Up: Joshua-Fury deal, T20 World Cup decision delayed, US Open measures deter players, and more
Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
Berlin state offers to sponsor city’s sports clubs through Covid-19 crisis
The city state of Berlin is planning to become a major sponsor of its professional sports clubs, except football, to help fund them through the Covid-19 pandemic
Round-Up: NZ NBL’s streaming service, Singapore GP preparations start, McLaren cuts, and more
New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition
NBA’s restart options present ‘exciting’ opportunity for sponsors, says marketer
A leading agency marketer expects National Basketball Association sponsors to get behind innovative plans to resume the season at one or more central venues later this year
Round-Up: EPL positive tests, Swiss A-G impeachment proceedings, Pakistan’s ‘bio-secure’ England tour, ANOC funding, and more
There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Wilson to replace Spalding as NBA’s official game ball
The National Basketball Association has announced a multi-year, global deal with US sports equipment manufacturer Wilson Sporting Goods to become the league's official game ball partner
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald