Basketball
Galatasaray Basketball appoints You First Sports as exclusive marketing agency
Turkey's Galatasaray Basketball has signed an agreement with sports talent representation and marketing agency You First Sports
Joel is Not Happy – Mountain Dew & the NBA
This mobile first, GIF-led campaign leveraged the 2020 All-Star Weekend through a collection of Joel Embiid GIFs and encouraged fans to celebrate the three-day event via Giphy.
LeBron James, Lakers lead NBA jersey sales
The National Basketball Association has announced that the Los Angeles Lakers and the team's superstar LeBron James have topped the league's jersey sales since the 2020 season restart two months ago in…
BKT adds Euroleague Basketball to growing sponsorship portfolio
Indian specialist tyre brand BKT has become the latest Premium Partner of Euroleague Basketball, gaining rights to EuroLeague and EuroCup competitions and adding to its portfolio of team sport sponsorships
Lega Basket and Infront sign off on three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Rakuten House – Rakuten & the NBA
Rakuten House was a branded space erected in Chicago to leverage the ecommerce brand’s rights around the 2020 All-Star Weekend.
Telefónica’s Movistar Plus retains Liga ACB rights to 2023
Spanish telecoms operator Telefónica has renewed its exclusive domestic broadcast rights agreement with Liga ACB, the top tier of Spanish basketball, for another three seasons.
Backstop supplier Schelde Sports extends Fiba sponsorship
Dutch basketball equipment supplier Schelde Sports has agreed a new multi-year deal with the International Basketball Federation (Fiba)
NBA eyes additional sponsorship logos on practice jerseys
The National Basketball Association will reportedly allow its teams to place an additional sponsorship logo on practice jerseys for use during team practices and shootarounds.
TeamBank takes up Basketball Bundesliga title sponsor renewal option
The German Basketball Bundesliga (BBL) has renewed its title sponsorship contract with financial services company TeamBank until the end of the 2023-24 season
Fiba hails new TCL deal as ‘beacon’ of enduring sponsorship demand
Basketball’s world governing body Fiba has agreed a major new four-year sponsorship deal with Chinese consumer appliances firm TCL, beginning immediately and running until the end of 2023.
Mount Olympus – Nike & the NBA
In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.
Korean basketball pre-season tournament cancelled, 2020-21 season start under threat
The Korean Basketball League has been forced to postpone its planned 2019-20 season decider due to a second Covid-19 outbreak, with the October start of the 2020-21 season also under threat
Clippers retain CAA Sports for naming rights to new venue
NBA team looking to have partner in place prior to arena groundbreaking
East Asia Super League announces 10-year deal with Fiba ahead of 2021 launch
New pan-regional club basketball league the East Asia Super League has secured the backing of world governing body Fiba in a 10-year deal
NBA deepens tie with Oculus with new marketing rights
Facebook-owned platform expands beyond content tie with league
No Squeak Broadcast – Ford & the Liga Nacional de Basquete
To promote the non-skid technology in its EcoSport SUV, Ford leveraged its sponsorship of Brazilian top-tier basketball by removing the sounds of sneakers squeaking on the court.
NBA strikes sponsorship deal for on-demand delivery category with DoorDash
Company signs first league-level sports sponsorship