Basketball
Dafabet makes basketball debut in regional EuroLeague, EuroCup sponsorship
Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.
China Life extends as main CBA sponsor
Insurance company China Life will continue to serve as the official main sponsor of the Chinese Basketball Association (CBA) League following the signing of a three-year renewal from 2020-21 to 2022-23
Infront lands Nilox as NBA’s first Italian sponsor
Infront Italy has landed the National Basketball Association its first sponsor in Italy, agreeing a multi-year deal with smart mobility and consumer electronics firm Nilox
Chicago Bulls sign up Sportfive to find two international sponsors
National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio
Lakers smash record for NBA championship merchandise sales
The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
NBA, WNBA strike multiyear partnership with ServiceNow
Pair of leagues deepens their ties to California software company
Call Your Shot – Carmax & the National Basketball Players Association
To promote its new personalised delivery service, US used car retailer CarMax penned a partnership with the NBPA for an autumn/winter campaign led by a series of TV ads, social spots and surprise stunts.
Turkish outdoor furniture brand Siesta extends with Euroleague Basketball
Outdoor furniture products brand Siesta has extended its sponsorship of Euroleague Basketball into the new 2020-21 season
Galatasaray Basketball appoints You First Sports as exclusive marketing agency
Turkey's Galatasaray Basketball has signed an agreement with sports talent representation and marketing agency You First Sports
Joel is Not Happy – Mountain Dew & the NBA
This mobile first, GIF-led campaign leveraged the 2020 All-Star Weekend through a collection of Joel Embiid GIFs and encouraged fans to celebrate the three-day event via Giphy.
LeBron James, Lakers lead NBA jersey sales
The National Basketball Association has announced that the Los Angeles Lakers and the team's superstar LeBron James have topped the league's jersey sales since the 2020 season restart two months ago in…
BKT adds Euroleague Basketball to growing sponsorship portfolio
Indian specialist tyre brand BKT has become the latest Premium Partner of Euroleague Basketball, gaining rights to EuroLeague and EuroCup competitions and adding to its portfolio of team sport sponsorships
Lega Basket and Infront sign off on three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Rakuten House – Rakuten & the NBA
Rakuten House was a branded space erected in Chicago to leverage the ecommerce brand’s rights around the 2020 All-Star Weekend.
Telefónica’s Movistar Plus retains Liga ACB rights to 2023
Spanish telecoms operator Telefónica has renewed its exclusive domestic broadcast rights agreement with Liga ACB, the top tier of Spanish basketball, for another three seasons.
Backstop supplier Schelde Sports extends Fiba sponsorship
Dutch basketball equipment supplier Schelde Sports has agreed a new multi-year deal with the International Basketball Federation (Fiba)
NBA eyes additional sponsorship logos on practice jerseys
The National Basketball Association will reportedly allow its teams to place an additional sponsorship logo on practice jerseys for use during team practices and shootarounds.
TeamBank takes up Basketball Bundesliga title sponsor renewal option
The German Basketball Bundesliga (BBL) has renewed its title sponsorship contract with financial services company TeamBank until the end of the 2023-24 season