Basketball

Basketball
Sponsorship & Marketing

Arizona's tribal-operated Gila River Hotels & Casinos has struck a wide-ranging partnership with the National Basketball Association's Phoenix Suns and sister team, the Women's National Basketball Association's…
Basketball
Sponsorship & Marketing

Brazil’s National Basketball League (LNB) has signed up betting and online games operator Betmotion as an ‘Official Partner’ of the National Basketball League (NBB) for the 2020-21 season. B
Basketball

To leverage its sponsorship of the 2019 Fiba Basketball World Cup in China, Aeroflot activated its status as presenting partner of the FIBA Basketball World Cup Trophy Tour via a multi-strand campaign that included a collective video, app, social, pop-ups and a ticket contest.
Basketball
Sponsorship & Marketing

Australian sports apparel brand iAthletic has inked an extension to be the official apparel partner of the Chemist Warehouse WNBL
Basketball
Sponsorship & Marketing

The National Basketball Association is reportedly poised to loosen sponsorship restrictions in sports betting, hard alcohol and casino categories in order to boost cash flow into teams in the wake of the…
Basketball
Licensing & Merchandising

The International Basketball Federation (Fiba) has signed a three-year licensing deal with Chinese soft drinks company Henan Zhongwo Industrial Co
Basketball
Sponsorship & Marketing

The National Basketball Association's Memphis Grizzlies have announced a multiyear partnership with FanDuel Group, which has been designated an official sports betting partner and the exclusive official …
Basketball
Events

Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
Basketball
Sponsorship & Marketing

Sports nutrition company BioSteel has struck a multiyear, wide-ranging sponsorship with the National Basketball Association's Dallas Mavericks
Basketball
Sponsorship & Marketing

Technology products company InnJoo will brand the shorts of three teams owned by Spanish LaLiga club Real Betis, including Real Betis Féminas, which plays in Spain’s top-flight women’s league.
Basketball
Sponsorship & Marketing

Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.
Basketball
Sponsorship & Marketing

Insurance company China Life will continue to serve as the official main sponsor of the Chinese Basketball Association (CBA) League following the signing of a three-year renewal from 2020-21 to 2022-23
Basketball
Sponsorship & Marketing

Infront Italy has landed the National Basketball Association its first sponsor in Italy, agreeing a multi-year deal with smart mobility and consumer electronics firm Nilox
Basketball
Sponsorship & Marketing

National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio
Basketball
Licensing & Merchandising

The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
Basketball
Sponsorship & Marketing

Pair of leagues deepens their ties to California software company
Basketball

To promote its new personalised delivery service, US used car retailer CarMax penned a partnership with the NBPA for an autumn/winter campaign led by a series of TV ads, social spots and surprise stunts.
Basketball
Sponsorship & Marketing

Outdoor furniture products brand Siesta has extended its sponsorship of Euroleague Basketball into the new 2020-21 season