Basketball
Round-Up: Australian Open mulls qualifiers cut, Olympic badminton qualifiers in Singapore, CBA second stage dates, and more
The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age
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Domino’s Pizza to grow brand presence with Euroleague Basketball deal
Quick service restaurant chain Domino's Pizza has signed a central sponsorship agreement with Euroleague Basketball
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
LA Clippers bring in Honey as jersey patch sponsor
The National Basketball Association's Los Angeles Clippers have expanded their partnership with LA-based technology company Honey, which will become the team's new jersey patch sponsor.
Denver Nuggets, Western Union renew jersey patch sponsorship
The National Basketball Association's Denver Nuggets have renewed their jersey patch sponsorship with Western Union in a multiyear deal
Verizon secures naming rights to Suns $45m training facility
US telecommunications giant Verizon has secured the naming rights to the Phoenix Suns' new $45m state-of-the-art training facility as part of an expanded partnership with the National Basketball Association…
Boston Celtics bring in Vistaprint as jersey patch sponsor
The National Basketball Association's Boston Celtics have signed a wide-ranging partnership with Vistaprint, which will become the team's new jersey patch sponsor
Euroleague Basketball planning aggressive licensing push with dedicated Amazon store
Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform
Gila River strikes casino-based partnership with Suns, Mercury
Arizona's tribal-operated Gila River Hotels & Casinos has struck a wide-ranging partnership with the National Basketball Association's Phoenix Suns and sister team, the Women's National Basketball Association's…
Betmotion joins top brands as sponsor of Brazil’s National Basketball League
Brazil’s National Basketball League (LNB) has signed up betting and online games operator Betmotion as an ‘Official Partner’ of the National Basketball League (NBB) for the 2020-21 season.
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Loudest Cheer Trophy Tour – Aeroflot & Fiba
To leverage its sponsorship of the 2019 Fiba Basketball World Cup in China, Aeroflot activated its status as presenting partner of the FIBA Basketball World Cup Trophy Tour via a multi-strand campaign that included a collective video, app, social, pop-ups and a ticket contest.
Basketball Australia extends WNBL apparel deal
Australian sports apparel brand iAthletic has inked an extension to be the official apparel partner of the Chemist Warehouse WNBL
NBA poised to loosen sponsorship restrictions to boost team revenues
The National Basketball Association is reportedly poised to loosen sponsorship restrictions in sports betting, hard alcohol and casino categories in order to boost cash flow into teams in the wake of the…
Fiba Marketing strikes licensing deal to promote T Power energy drink
The International Basketball Federation (Fiba) has signed a three-year licensing deal with Chinese soft drinks company Henan Zhongwo Industrial Co
Memphis Grizzlies, FanDuel secure sports betting partnership
The National Basketball Association's Memphis Grizzlies have announced a multiyear partnership with FanDuel Group, which has been designated an official sports betting partner and the exclusive official …
Round-Up: Rugby World Cup records, Olympic torches tour Tokyo, Virus hits Fiji’s Nations Cup squad and more
Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
BioSteel agrees to wide-ranging deal with Dallas Mavericks
Sports nutrition company BioSteel has struck a multiyear, wide-ranging sponsorship with the National Basketball Association's Dallas Mavericks
Technology company InnJoo brands shorts of Real Betis sports teams
Technology products company InnJoo will brand the shorts of three teams owned by Spanish LaLiga club Real Betis, including Real Betis Féminas, which plays in Spain’s top-flight women’s league.