Basketball

Brydens Lawyers, a major sponsor of Australian sport, has called for its sponsorship decals to be removed from the basketball court of the Sydney Kings because players are slipping on the surface

Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.

The Women's National Basketball Association's Seattle Storm has unveiled a new brand identity and redesigned logo.

Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…

Company retains league's official soft drink, chip rights in multiyear deal

Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide

In July 2019, Bridgestone Australia rolled out a local market phase of the company’s global ‘Chase Your Dreams’ Olympic activation platform, in the form of a CSR-driven, basketball-focused, community court refurbishment project.

The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.

Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear partnership with the National Basketball Association's Los Angeles Lakers

The Covid-19-enforced interregnum in the 2019-20 NBA season created an opportunity assuredly exploited by the league’s commercial team.

Italian sportswear company Erreà has renewed a technical sponsorship deal with Lega Basket Serie A (LBA), the top tier of basketball in its home country.

Amid the 2019-20 NBA/WNBA season, the ‘Nike Game Growers’ initiative saw the sportswear giant work with the league to close the basketball participation gap for girls.

The National Basketball Association's Los Angeles Lakers have appointed sports marketing agency Sportfive to secure the team’s next jersey patch sponsor.

Cryptocurrency market Icrypex has become the name and main jersey sponsor of Turkish basketball team Beşiktaş JK – and is paying for the rights in Bitcoin.

Between 2018 and 2020, Walt Disney World activated its Orlando Magic jersey patch partnership through a free jersey promotion aimed at boosting sales of Disney Park Passes among the fan base.

The National Basketball League (NBL) is at loggerheads with the Australian Basketball Players’ Association (ABPA) over game safety, with the latter claiming sponsor decals on courts are presenting an i…