Basketball
Warriors, Hawks partner with Clorox
The National Basketball Association's Golden State Warriors have struck a wide-ranging multi-property partnership with cleaning products brand Clorox
Vertu Motors seeks brand exposure in first sports sponsorship deals
New and used car retailer Vertu Motors has signed sponsorship contracts with Yorkshire and Durham County Cricket clubs and basketball team Newcastle Eagles
Molson Coors-Sparks deal is first of its kind in WNBA history
"All-encompassing" beverage deal to showcase full portfolio of brands
FTX strikes $135m Miami arena naming rights deal
Deal is first major venue naming rights pact with a cryptocurrency exchange
PepsiCo formally signs exclusive pact with LeBron James
NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant
Magic name Violet Defense its official UV disinfection partner
Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship
FTX ‘poised’ to secure naming rights to Miami Heat arena
Cryptocurrency exchange FTX is reportedly in talks with Miami-Dade County about securing the naming rights to Miami Heat's stadium, which is currently known as AmericanAirlines Arena
LeBron James, Lakers top NBA jersey sales in US
The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …
NBA signs official partnership with Mondelēz International
League strikes multiyear deal with global confectioner
DoorDash partners with WNBA star Ogwumike
On-demand delivery platform continues to expand sports industry presence
Brydens Lawyers calls for removal of its decals from NBL matches
Brydens Lawyers, a major sponsor of Australian sport, has called for its sponsorship decals to be removed from the basketball court of the Sydney Kings because players are slipping on the surface
NBA secures Clorox, Bally’s partnerships
Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.
Seattle Storm unveils new logo, brand refresh
The Women's National Basketball Association's Seattle Storm has unveiled a new brand identity and redesigned logo.
Canada Goose, NBA secure multiyear partnership for All-Star Weekends
Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…
NBA renews PepsiCo sponsorship deal
Company retains league's official soft drink, chip rights in multiyear deal
Hennessy becomes NBA’s first global spirits partner
Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide
Chase Your Dream: Joe Ingles Court Refurbishment – Bridgestone Australia & the IOC
In July 2019, Bridgestone Australia rolled out a local market phase of the company’s global ‘Chase Your Dreams’ Olympic activation platform, in the form of a CSR-driven, basketball-focused, community court refurbishment project.
Monster Energy named Big3 official energy drink
The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.