Basketball

The National Basketball Association's Philadelphia 76ers have struck a long-term partnership with Ticketmaster, which has been designated the team's official ticketing partner

The National Basketball Association's Los Angeles Lakers have signed a multiyear sports drink partnership with BioSteel, bringing an end to the team's long-standing deal with Gatorade

Mid-2021, Women’s National Basketball Association sponsor CarMax ran a series of ads marking the league’s 25th anniversary – featuring basketball star Sue Bird – that went viral and drove attention around the issue of gender bias in sports.

The Big3 basketball league has secured a wide-ranging partnership with American telecommunications giant Verizon, which has been designated the presenting partner of the league's playoff and championship …

The Golden State Warriors have expanded their long-running partnership with American multinational computer technology company Oracle to include the naming rights to the National Basketball Association…

The National Basketball Association's Houston Rockets have brought in Credit Karma Money as their jersey sponsor as part of a multiyear agreement with the financial services company.

Fan engagement platform extends furious run of sports dealmaking

The Oklahoma City Thunder will now play at Paycom Center after the National Basketball Association team secured a 15-year naming rights deal with Oklahoma City-based software company Paycom

Through the NBA’s delayed 2020 ‘bubble’ season, AB InBev brand Michelob Ultra teamed up with Microsoft to create an AI-driven virtual courtside fan experience.

Euroleague Basketball has signed an extension to its long-running sponsorship contract with Turkish gambling firm Nesine

The Phoenix Suns' home venue will now be known as Footprint Center following a naming rights deal between the National Basketball Association team and Arizona-based environmental-based tech company Footprint

Location in London expands international ambitions for both the league, company

Decorated athlete is first female to reach cover of famed video game franchise

In April 2020, the Bulls teamed up with long-time partner Budweiser for an online branded content series featuring former players talking about the team’s title winning 1990s years.

Ice Cube's Big3 basketball league has expanded its partnership with Microsoft, naming the multinational technology company the official technology partner of the league.

Fan engagement platform Socios.com has continued its sports partnership drive after agreeing a deal with the National Basketball Association's Boston Celtics. As part of the agreement, Socios