Baseball

Baseball
Sponsorship & Marketing

Canadian bank TD Bank has agreed a deal with Major League Baseball’s Toronto Blue Jays to become the team’s first official jersey patch sponsor. 
Baseball
Sponsorship & Marketing

The New York Yankees has become the latest Major League Baseball franchise to land a jersey patch sponsor, signing up Starr Insurance
Baseball

The addition of NHL jersey patch and MLB sleeve patch inventory to the existing NBA jersey patch programme has created a glut of inventory across the major US professional leagues. But, as Matthew Glendinning reports, agencies remain optimistic about demand for the assets.
Baseball
Sponsorship & Marketing

The Cleveland Guardians have become the latest Major League Baseball franchise to sign a jersey patch sponsor after Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), stepped…
Baseball
Sponsorship & Marketing

Streaming platform Fubo has announced a sponsorship of Major League Baseball's Seattle Mariners, the fourth deal with an MLB team signed this season
Baseball
Sponsorship & Marketing

The New York Mets' first-ever sleeve sponsorship deal with hospital group NewYork-Presbyterian is a highly flexible agreement with options on both the rights fee and contract term. Matthew Glendinning reports.
Baseball
Sponsorship & Marketing

Sports merchandising company Fanatics has announced plans to open a new store at PNC Park, home to Major League Baseball's Pittsburgh Pirates, after agreeing a 10-year extension to a deal first signed…
Baseball
Sponsorship & Marketing

Streaming platform Fubo has signed a third sponsorship with a Major League Baseball franchise after agreeing a deal with the St. Louis Cardinals
Baseball
Sponsorship & Marketing

Major League Baseball (MLB) and the MLB Players Association (MLBPA) have announced a new agreement designed to improve player marketing through league sponsors and third-party league relationships
Baseball
Sponsorship & Marketing

Major League Baseball's Detroit Tigers have announced an expanded sponsorship with Michigan supermarket chain Meijer in a multi-year deal that will see the brand's logo appear on the team's uniform sleeve
Baseball
Sponsorship & Marketing

New York City moving service Roadway Moving has agreed a deal to become the official moving and storage partner of Major League Baseball's New York Yankees
Baseball
Sponsorship & Marketing

The Atlanta Braves, of Major League Baseball, has announced concrete and cementitious products manufacturer Quikrete as its official jersey patch sponsor for the next five seasons
Baseball
Sponsorship & Marketing

The St. Louis Cardinals Major League Baseball team has announced local financial institution Stifel as its first jersey patch sponsor as part of a seven-year deal
Baseball
Media

Streaming platform Fubo has announced that it will sponsor the Boston Red Sox of Major League Baseball for the remainder of the 2023 season
Baseball

Major League Baseball’s sponsorship portfolio was worth $541m (€489m) in 2022, an increase of over five per cent from the previous year.
Baseball
Sponsorship & Marketing

Major League Baseball has renewed its sponsorship deal with restaurant and ice cream shop chain Dairy Queen in a deal that makes MLB stars Ozzie Albies, Kris Bryant, Byron Buxton, and Freddie Freeman part…
Baseball
Sponsorship & Marketing

Major League Baseball's Chicago Cubs have announced a first-ever official cannabidiol (CBD) partner for an MLB club, partnering with Chicago-based wellness and recovery company Mynd Drinks
Baseball
Sponsorship & Marketing

Global tire company Hankook Tire has announced that it has extended its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement