American Football
Chick-fil-A expands title sponsorship of Peach Bowl
US fast food restaurant chain Chick-fil-A has extended and expanded its title sponsorship of the Peach Bowl post-season college American football game.
Adidas scores long-term MSU extension
German sportswear manufacturer Adidas has reached a seven-year extension to its partnership with US university Mississippi State (MSU).
AT&T rebrands Red River Rivalry
US telecommunications company AT&T has reached a multi-year agreement with the University of Oklahoma and the University of Texas to rebrand the long-running annual American football showpiece between the two schools.
TaxSlayer touches down for Gator Bowl naming spot
Financial services company TaxSlayer has agreed a six-year naming rights partnership with Gator Bowl Sports for the Gator Bowl American football college game.
Hyundai touches down with new Sun Bowl deal
The US subsidiary of Korean automotive manufacturer Hyundai has announced a six-year extension to its title sponsorship of the Sun Bowl American football collegiate game.
Dr Pepper enhances college football presence by backing Playoff National Championship
Soft drinks brand Dr Pepper has reached an agreement with US sports broadcaster ESPN to become the first official championship partner and a presenting sponsor of the new College Football Playoff National Championship Trophy.
Riddell extends NFL partnership
Sporting goods company Riddell has extended its agreement to produce collectible helmets for the NFL through the American football league’s 2018-19 season.
NFL converts Bose headset deal
The NFL has confirmed an expansion of its sponsorship agreement with Bose that makes the US audio equipment manufacturer the official headphone and headset provider for the American football league.
Bose set to take NFL headset rights – report
US audio equipment manufacturer Bose has agreed a deal to expand its partnership with the NFL by assuming branding rights to the headsets worn by coaches in the American football league, according to the Bloomberg news agency.
Duck Commander calls for six-year title spot at Independence Bowl
Hunting equipment and apparel manufacturer Duck Commander has agreed a title sponsorship deal for annual college American football game the Independence Bowl that runs until 2019.
AutoZone extends title sponsorship of Liberty Bowl
Automotive parts and accessories provider Autozone has extended its title sponsorship of the Liberty Bowl end-of-season college American football event.
AdvoCare touches down with Texas Bowl naming deal
Nutritional products company AdvoCare has sealed a three-year deal to be the title sponsor of the Texas Bowl post-season collegiate American football game through 2016.
Levi’s builds on San Francisco presence with extended Giants partnership
US fashion brand Levi’s has renewed its five-year sponsorship agreement with MLB baseball team San Francisco Giants.
Cleveland Browns sign up health care partner
University Hospitals (UH) in Cleveland has reached a 10-year sponsorship agreement with its local NFL American football team Cleveland Browns.
NFL’s Eagles link up with Panasonic
Multinational electronics company Panasonic has agreed a deal to become a partner of the Philadelphia Eagles NFL American football franchise.
NFL seeks to boost game day experience with Extreme Networks
American football league the NFL has moved to enhance its in-stadium experience for fans by entering into a sponsorship deal with high performance network solutions firm Extreme Networks.
Gatorade teams with AFL
PepsiCo-owned sports drink brand Gatorade has reached a three-year agreement with the AFL to become the official sports drink of the Australian rules football competition.
NFL’s 49ers put Intel inside Levi’s Stadium
US computing giant Intel has reached an agreement with NFL American football team San Francisco 49ers to become a founding partner and preferred technology provider at its new Levi’s Stadium.