American Football
Budweiser drinks to NFL China partnership
US beer brand Budweiser has entered into a strategic partnership with the Chinese division of American football league the NFL.
Minnesota Vikings sign Ecolab as latest stadium partner
Global water, hygiene and energy technologies company Ecolab has been named a partner of NFL American football franchise the Minnesota Vikings and its future home, U.S. Bank Stadium.
Apple partners Santa Clara’s Super Bowl
Technology giant Apple has been named a host committee sponsor of this year’s Super Bowl, the championship game of American football league the NFL.
Goodyear extends backing of Cotton Bowl Classic
US tyre manufacturer Goodyear has extended its title sponsorship of annual college American football showpiece the Cotton Bowl Classic.
Levi’s dresses up for Super Bowl
Clothing company Levi Strauss has agreed a deal to become a partner of this year’s NFL Super Bowl American football championship game.
Hellas upgrades Cowboys association with sponsorship deal
US sports construction and surfaces company Hellas has expanded its partnership with the Dallas Cowboys by becoming an official sponsor of the NFL American football franchise.
Pentair teams up with Vikings as latest stadium partner
Global water management company Pentair has been confirmed as the sixth founding partner for U.S. Bank Stadium, the future home of NFL American football franchise the Minnesota Vikings.
USAA adds Pro Bowl deal to NFL partnership
Financial services company USAA has been named the presenting sponsor of the 2016 edition of all-star NFL American football game the Pro Bowl.
National Funding steps in as Holiday Bowl sponsor
Locally-based financial technology company National Funding has been named the title sponsor of this year’s edition of college American football game the Holiday Bowl.
USAA extends title sponsorship of Army-Navy game
Financial services company USAA has extended its title sponsorship of the annual American college football game between the US Military Academy and US Naval Academy teams.
Military Bowl secures extension with title sponsor
Global security company Northrop Grumman Corporation has extended its title sponsorship of the Military Bowl US college American football game.
Hyundai adds Vikings, Steelers to NFL portfolio
Korean automotive manufacturer Hyundai has agreed sponsorship deals with NFL American football franchises the Minnesota Vikings and Pittsburgh Steelers.
College Football Playoff signs up beer sponsor
Dos Equis, a beer brand produced by Mexican brewery Cervecería Cuauhtémoc Moctezuma, has struck a deal to become a sponsor of the College Football Playoff (CFP) US collegiate American football system.
BattleFrog signs up as Fiesta Bowl title sponsor
US outdoor fitness event and obstacle race organiser BattleFrog has struck a deal to become the title sponsor of the 2015 Fiesta Bowl college American football game.
Air Force Reserve becomes title sponsor of inaugural Celebration Bowl
The Air Force Reserve, a Major Command of the United States Air Force, is to serve as the title sponsor of this year’s Celebration Bowl, the inaugural edition of a new US college American football game.
Delta extends with Vikings, partners new stadium
NFL American football franchise the Minnesota Vikings has agreed a six-year extension to its partnership with Delta Air Lines.
Title sponsor signs on for ambitious college football event
North American travel centre operator Pilot Flying J has agreed a deal to become title sponsor of next year’s Battle at Bristol college American football game between the Virginia Tech Hokies and the Tennessee Volunteers – an event that is expected to set a new attendance record.
Cactus Bowl checks in with new title sponsor
North American hospitality chain Motel 6 has been named title sponsor of the 2016 Cactus Bowl US college American football game.