American Football

NFL American football franchise the Green Bay Packers has moved to extend and expand its partnership with US convenience store chain Kwik Trip.

UNIFY Financial Credit Union has entered into a multi-year partnership with NFL American football team the Los Angeles Rams.

Colorado State University has signed a 15-year deal for its new American football stadium with financial services company Public Service Credit Union, an agreement it claims represents one of the largest collegiate athletic venue naming contracts in history.

San Antonio-based energy group Valero has extended its title sponsorship of the Alamo Bowl US college American football game.

American football league the NFL has signed a long-term extension to its kit partnership with US sportswear company Nike.

Outdoor cooking appliances retailer Char-Broil has signed a Germany-focused partnership with American football league the NFL.

German sportswear manufacturer Adidas has agreed a multi-year deal to serve as a founding partner of Pacific Pro Football, a new American football league for players just out of high school in the US.

American football league the NFL has today (Wednesday) announced that Pizza Hut will become its new official pizza sponsor, replacing Papa John’s in the role.

The NFL American football league has entered into a multi-year partnership with sleep innovation specialist Sleep Number.

United Airlines has acquired naming rights to the Los Angeles Memorial Coliseum under a deal that will aid a $270m (€220.8m) redevelopment of the iconic US stadium.

US telecommunications company Verizon has sealed a multi-year extension to its partnership with the NFL through which it will remain a rights partner and sponsor of the American football league.

Fruit juice company Cheribundi Tart Cherry has become the new title sponsor of the Boca Raton Bowl US college American football game.

The Pac-12 US college sports conference has agreed a new sponsorship deal with sunglasses brand Maui Jim and extended a partnership with insurance firm Geico.

The NFL has signed a one-season extension to its partnership with US tech company Microsoft.

The NFL has entered into a partnership with the Amazon Web Services division of internet company Amazon.

US marine and watersports retail store chain Overton’s has agreed a deal to become the new presenting sponsor of the Citrus Bowl US college American football game.