Sports Authority
Baku 2015 secures exposure through Atletico Madrid partnership
Atletico Madrid will promote Baku’s hosting of the inaugural European Games in 2015 as part of the Spanish Liga football club’s commercial partnership with Azerbaijan’s tourism authority.
Tahiti’s Beach Soccer World Cup receives sponsorship boost
Three new sponsors have been added to the roster of this year’s Fifa Beach Soccer World Cup in Tahiti.
VcG lends support to 2015 Solheim Cup
German golf club VcG has agreed to become an official sponsor of the Solheim Cup women’s golf event, which is scheduled to take place in the country for the first time in 2015.
Survey highlights the value of being there
EXPERIENTIAL vs HOSPITALITY: At event, experiential marketing and hospitality programmes will figure even more strongly in sponsorship activation over the coming period, according to sports industry respondents…
Reasons to be cheerful #2: Sponsorship is about business
AMID THE doom-laden headlines about the end of Europe as we know it business is quietly getting on with, err, business. And a good thing too, as it’s overwhelmingly business that invests in sports marketing.