Sporting Goods
Sun still shining on Wayne’s world
HIS OFF PITCH indiscretions may have famously cost him the support of Coke but Wayne Rooney’s other sponsors have proved to have stronger stomachs.
Will Durant steal King James’ crown?
JAMES vs DURANT: NBA kingpin LeBron James is feeling the heat in more ways than one from rising star Kevin Durant, the Oklahoma City Thunder forward who dominated Game One of the NBA finals this week
Is that a speedsuit you’re wearing…
Nike won't mind Frontloaded posting this shot of American track star Allyson Felix modeling Team USA’s new sprint uniform for London 2012.
MINI and PUMA: partnership of the decade, but which one?
THE FUTURE OF x-branding or a tie-up too far? That was the question on analysts lips at the announcement that sports apparel and lifestyle brand Puma has signed a multi-year licensing partnership with…
Nike disposal of Umbro may end England FA sponsorship
MEDIA REPORTS claim Euro 2012 seems sure to be the last tournament at which Umbro have its logo on the England shirts
Asics running ahead of expectations with double-digit growth in Europe
THE EUROPEAN division of Japanese sportswear brand Asics has announced an overall net sales increase of 15
Brand Jordan Wades into NBA playoffs
THANKS THIS WEEK to CNBC sports business reporter Darren Rovell (@darrenrovell) who tweeted this image of a t-shirt giveaway at Miami Heat’s home game against the Boston Celtics in the NBA Eastern Conference P…
Under Armour Protects its House against California sports drink company
REGULAR READERS of Frontiers will recall seeing Under Armour featured several times in our pages as we have tracked the brand's expansion ambitions into European football and rugby
Adidas running ahead of target
FRONTIERS HAS reported before on the aggressive growth targets set by apparel brands adidas and Nike, suggesting the pair could be squaring up for a showdown at London 2012
Tennis brand Prince files for bankruptcy protection
NEWS HAS EMERGED from a court in Delaware that racquet sports apparel and equipment brand Prince has sought Chapter 11 bankruptcy protection
Nike wins Rio with Tier 3 pitch
IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…
Ping and Watson in the pink for good causes
A GREAT WEEK for the golf club brand Ping with Bubba Watson becoming the 2012 Masters champion after a playoff with fellow Ping Pro Louis Oosthuizen
All hail Brand Tebow!
THIS FOLKS, if you didn’t already know, is Tim Tebow, the recently acquired New York Jets quarterback as he is introduced to the media at the Atlantic Health Jets Training Center on March 26, 2012.
Nike clash with Reebok shows competitive side of kit sponsorship
DITCHING AN OLD partner and moving in with a new one is often acrimonious. Battles are often fought over property which In more normal circumstances would be seen as petty
Prince Harry hands Puma publicity gold
SPORTS SPONSORSHIP affords its fair share of money-can’t-buy experiences for customers, but the UK Royal Family’s PR department has done Puma proud with this photo opportunity of Usain Bolt and Prince Har…
adidas locks horns with Nike over London 2012 despite good results
GIVEN THE contractual nature of sponsorship agreements it often surprises many outside the industry how much negotiation and compromise goes on, especially in the area of conflicting rights
Italian Football Federation no match for Ferrari
PUMA HAS LONG been associated with the Italian national football team but this week’s Frontiers online analysis shows that the rights holder - the Italian Football Federation (FIGC) - is almost completely a…
Puma CEO gets in the picture
JUST TO SHOW how important the Italian kit deal is to Puma, the sports and lifestyle brand’s CEO Franz Koch turned out for this publicity shot to in Genoa to promote Italy’s new away kit.
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