Soft Drinks

IN A YEAR which saw that giant of sports events (the Olympics) hit arguably sport’s most engaged market at the most auspicious moment to date in the development of media, it is perhaps a surprise that t…

PEPSI INDIA EMERGED as the new title sponsor of the Indian Premier League (IPL) last month in a move which sees the brand refocus its marketing efforts back to cricket after running a more football-centric…
Football

SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.

RED BULL vs FERRARI: This Sunday, the F1 World Champion 2012 will be crowned in Brazil as Red Bull’s Sebastian Vettel attempts to hold off a late challenge from Ferrari’s Fernando Alonso. B

Coca-Cola’s long-awaited entry to Formula One sponsorship finally came to light this week after it was revealed the company’s energy drink brand Burn would become a sponsor of the Lotus F1 team.

NEYMAR vs THE REST: Brands hoping to make a splash in the Brazilian market should look no further than association with domestic soccer star Neymar, according to research carried out by a local sports…

IN A WEEK when the reputation of one of the brightest stars of world sport came crashing to earth, the achievement of record-breaking sky diver Felix Baumgartner was a thrilling reminder of what’s possible.

IT WAS A GREAT weekend for Red Bull as two of its sponsorships came good

IT'S A HEADLINE guaranteed to get the attention of all keen brand watchers

THE RECEIVED WISDOM that sales of soft drinks remain steady in economic downturns has been overturned this year with reports of slowing demand for Coca-Cola products in recession-hit Europe
Motorsport

COCA-COLA is evaluating Formula One as a sponsorship platform, a top marketer for the soft drinks giant has confirmed

PUMA WISHED its brand ambassador Usain Bolt a happy birthday on Twitter this week (August 21)

SPORTS SPONSORSHIP INSIDER has learnt that the London Legacy Development Corporation (LLDC) is pursuing two methods of selling the naming rights to the Olympic Stadium

FAST FOOD and fizzy drinks normally do well in recessions as hard-pressed consumers trade down to cheap eats

THIS IS Exhibit A in the case against Ronaldinho’s $750,000 endorsement contract with Coca-Cola, which was terminated this week (see Talking Points).

Brazilian soccer ace seems determined to end his footballing career in ignominy

SETTLE DOWN in the back. This is some data to get your head around which shows the kind of opportunities sports marketing can open up

‘TIS THE SEASON to be jolly but there seems very little festive cheer in our newspapers and on our TV screens.