Reasons to be cheerful #1 2012

‘TIS THE SEASON to be jolly but there seems very little festive cheer in our newspapers and on our TV screens. So, in an effort to dispel the gloom Sports Marketing Frontiers has decided to look for signs of positivity in sports sponsorship. They may be simply straws in the wind but hopefully, as we count down to Christmas, they will give us reasons to feel rather more optimistic about 2012.

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