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Coca-Cola to shake up F1 with Burn brand

Coca-Cola’s long-awaited entry to Formula One sponsorship finally came to light this week after it was revealed the company’s energy drink brand Burn would become a sponsor of the Lotus F1 team.

As the image suggests, Burn’s signature red flame will feature on the livery of the Lotus cars as part of a multi-year deal beginning in 2013.

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