Real Estate Development
Rising Stars – Wanda Group & Fifa
Wanda activated its rights around the 2018 Russia World Cup through a multi-strand activation spanning a flag-bearer experience, hospitality programme, fan ticketing and a digital experience.
Emaar signs $80m deal with Saudi Pro League club Al Hilal
Dubai-based property development company Emaar has signed a five-year front-of-shirt partnership with Saudi Professional League club Al Hilal, starting from next season.
Werder Bremen secures €30m naming rights deal with Wohninvest
Bundesliga club SV Werder Bremen has signed a new €30m ($33.7m) naming rights deal with real estate development brand Wohninvest.
EcoWorld adds shirt sponsorship to Brentford partnership
English Championship football club Brentford has named real estate developer EcoWorld London as its new main shirt sponsor
Botafogo completes shorts link-up with STX
Brazilian Série A club Botafogo has signed a new partnership with real estate development brand STX.
Metricon extends naming rights deal with Gold Coast Suns stadium
Australia’s largest home-builder, Metricon Homes, has extended its naming rights deal with Aussie Rules club the Gold Coast Suns for four more years.
Wanda puts China first in Women’s World Cup campaign
Fifa Partner Wanda Group will focus its 2019 Women’s World Cup activation campaign on its domestic market, according to Hengming Yang, chief executive of Wanda Sports Group.