HomeNewsNewsProperty DevelopmentFootballAsia

Emaar signs $80m deal with Saudi Pro League club Al Hilal

Dubai-based property development company Emaar has signed a five-year front-of-shirt partnership with Saudi Professional League club Al Hilal, starting from next season.

According to social media reports, the deal with the Riyadh- based club is worth 305m riyals ($81.3m/$71.4m) over the term, or $16.3m per year.

The right fee is reportedly twice the annual amount paid by the current front of-shirt sponsor, Saudi conglomerate Kingdom Holdings.

The strategic partnership was signed by Mohamed Alabbar, chairman of Emaar, and Fahad Bin Saad bin Nafal, the president of the club.

Alabbar said: “Our partnership with Al Hilal, one of the largest clubs in Asia, enhances our keenness to move forward to a wider investment horizon.”

Emaar identified Al Hilal as the best fit after an extensive study of sports properties in the Middle East.

“Al Hilal’s outstanding popularity and continuous achievement have been central in our decision to sign this partnership,” Alabbar said.

Al Hilal has won the Saudi Professional League a record 15 times. It has also won six Asian Football Confederation titles, including the AFC Champions League in 1991 and 2000. It has been the losing AFC Champions League finalist four times, most recently in 2017.

Emaar as best-known as the owner of the Burj Khalifa tower in Dubai. It is also developer of residential communities, malls, hospitality and entertainment attractions.

 

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.