English Championship football club Brentford has named real estate developer EcoWorld London as its new main shirt sponsor.
EcoWorld London is Brentford’s development partner on the club’s new 17,250-seat stadium, which is set to open next summer in time for the 2020-21 season. EcoWorld London becomes the club’s main sponsor for the 2019-20 campaign.
The company will benefit from brand exposure on the front of Brentford’s shirts as part of the agreement, along with advertising space across Griffin Park, the club’s current home stadium.
Brentford will also work with EcoWorld London on upcoming projects and events and local community initiatives. EcoWorld London is also partnering with the Brentford FC Community Sports Trust with the aim of creating sustainable improvements in local facilities and opportunities for local people.
Brentford chief executive Jon Varney said: “EcoWorld London have shown a long-term commitment to Brentford FC and the local community and that will be shown in their increasing work with the Trust in the next year. I know they want to build a fantastic neighbourhood around our new stadium that will greatly benefit our fans on match days as well as residents. I hope this relationship will continue for many years to come.”
Brentford’s new stadium development will also deliver a new purpose-built location for the Brentford FC Community Sports Trust, along with a public square featuring shops, cafes and restaurants, and more than 900 new homes for sale and rent.