Food & Drink

ALCOHOL CHIEFS have defended their sponsorship of sports events, claiming that brands have played an important role in the development of grassroots sports across the UK

BUDWEISER, flagship brand of US brewer AB InBev, signed a three-year contract with the English Football Association in June 2011 to become the presenting sponsor of the FA Cup

IN AN ENVIRONMENT where brands streamline their messages to hit as many markets as possible, it is unusual to find one following an aggressive differentiation strategy
Football

GLOBAL NUTRITION, WEIGHT management and personal care company Herbalife has extended its presenting partnership with Major League Soccer (MLS) franchise the Los Angeles Galaxy for a further ten years until…
Gaelic Sports

THE GAELIC Athletic Association (GAA) has extended its partnership with Etihad Airways, but how does the sponsorship fair on social media platforms?

BEER SPONSORSHIP is a sector close to Frontiers' heart so we are always keen to report on developments from around the world

BRAINS vs HEINEKEN: After a third Grand Slam victory in Cardiff on Saturday, the Welsh Rugby Union (WRU) raised a glass or three to new partnership deals in the official ale, lager and cider categories

NUTRITION COMPANY Herbalife is an official sponsor of the world’s best footballer, Barcelona forward Lionel Messi, but there is one man who attracts more social media attention in association with the b…

HARD ON THE heels of a third grand slam in eight years, Welsh rugby can celebrate another success, this time off the field as they have announced partnerships with two beer brands
American Football

MUSCLEPHARM CORPORATION, the Nevada-based nutritional supplement company, signed a one-year sponsorship deal with “NFL superstar and sports social media trendsetter” Chad Ochocinco, a wide receiver for…

‘BEER BRAND sponsors football team’ must rank just behind ‘Early customers find Boots closed’ in a list of least exciting headlines and on the face of it, ThaiBev’s Spanish football deal is hardly ground-br…

FOOTBALLERS THE world over may be subject to strict diets and alcohol-free regimes but the same should not apply to fans according to FIFA

IT'S THE BENCHMARK advertising event of the year where brand watchers have the chance to see who’s up and who’s not in terms of trading and confidence. Wh

IT'S A DISPUTE that has lasted 100 years and has been a thorn in the side of one of the largest sponsors in sport but now Anheuser-Busch is looking at the end game in a battle of global domination for…

VIJAY MALYA is the self-proclaimed ‘king of dreams’ but part of his alcohol to airlines empire is turning into a nightmare for the F1 and IPL sponsor. Ki

BUDWEISER vs E.ON: The third round of the ”FA Cup with Budweiser” heralds the entrance of the Premier League’s big guns into the fray. It’s

SETTLE DOWN in the back. This is some data to get your head around which shows the kind of opportunities sports marketing can open up

LAST SUMMER at a reported $500 million, Marlboro extended its sponsorship of Ferrari’s F1 entry, the Scuderia Ferrari Marlboro car, until the 2015 season.