Food & Drink

Football

Brewer MillerCoors' sponsorship deals for the Concacaf Gold Cup and Concacaf Champions League in February were driven by the football tournaments’ popularity in the US Hispanic market.
Football

SPONSORSHIP REVENUE from the central partners of German football’s Bundesliga has grown by over 150 per cent in the last four years, and will increase further in 2013-14 when new deals with logistics c…
Rugby League

THE RUGBY FOOTBALL LEAGUE’S latest second-tier sponsorship deals are making up for a £1.2m (€1.38m/$1.82m)
Football

THE ENGLISH PREMIER LEAGUE’S central sponsorship revenue is expected to increase by up to 50 per cent in the 2013-14 to 2015-16 rights cycle, compared to 2010-11 to 2012-13.
Football

Sports Sponsorship Insider speaks with Tom Moradpour, vice president of global brand marketing for Carlsberg, on the rationale and objectives of the company’s three-year sponsorship deal to become the O…
Cricket

THE INDIAN PREMIER LEAGUE (IPL) is projected to increase its sponsorship revenue by more than a third after securing Pepsi as the new title sponsor brand of the competition and renewing a central sponsorship…

IN A YEAR which saw that giant of sports events (the Olympics) hit arguably sport’s most engaged market at the most auspicious moment to date in the development of media, it is perhaps a surprise that t…

PEPSI INDIA EMERGED as the new title sponsor of the Indian Premier League (IPL) last month in a move which sees the brand refocus its marketing efforts back to cricket after running a more football-centric…

MARS INCORPORATED was handed the 2012 NASCAR Marketing Achievement Award in Las Vegas this week in recognition of its 23-year association to the sport

SPONSORS vs THE NHL LOCKOUT: Last week, the National Hockey League (NHL) scrapped another two weeks of the regular season and junked the 2013 All-Star Game in Columbus, Ohio, scheduled for January
Football

SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.

RED BULL vs FERRARI: This Sunday, the F1 World Champion 2012 will be crowned in Brazil as Red Bull’s Sebastian Vettel attempts to hold off a late challenge from Ferrari’s Fernando Alonso. B

Coca-Cola’s long-awaited entry to Formula One sponsorship finally came to light this week after it was revealed the company’s energy drink brand Burn would become a sponsor of the Lotus F1 team.

GOAL HERO Victor Wanyama (pictured) celebrates after scoring Celtic’s first goal on the way to a monumental 2-1 victory over FC Barcelona in the UEFA Champions League on Wednesday night.

NEYMAR vs THE REST: Brands hoping to make a splash in the Brazilian market should look no further than association with domestic soccer star Neymar, according to research carried out by a local sports…

HEINEKEN REGISTERED more online buzz in the United Kingdom from its sponsorship of the latest James Bond movie Skyfall this week than from its long-standing title sponsorship of European club rugby’s H…

IN A WEEK when the reputation of one of the brightest stars of world sport came crashing to earth, the achievement of record-breaking sky diver Felix Baumgartner was a thrilling reminder of what’s possible.

IT WAS A GREAT weekend for Red Bull as two of its sponsorships came good