Food & Drink Dist.
Hunger for Europe – Olympique de Marseille & Uber Eats
Uber Eats used a five-step, anthem-led activation to leverage its sponsorship of French football club Marseille on its return to the Champions League in October 2020.
No Repeats – Uber Eats & Australian Open 2020 & Channel Nine
In January and February 2020, Uber Eats leveraged its dual partnership with the Australian Open and broadcaster Channel Nine with fresh celebrity-fronted ads for every day of the tournament.
Match Day Mania – Swiggy & the BCCI
Swiggy’s IPL 2020 activation spanned national and regional television, digital and social with humorous content reinforcing its brand benefits of convenience and simplicity.
Rogue Umpire – Uber Eats & Tennis Australia
Comedian Sacha Baron Cohen was brought in to work with Aussie tennis stars Nick Kyrgios and Ashleigh Barty to front Uber Eats’ 2021 Australian Open campaign.
Food Freedom – Deliveroo & Leeds United FC
Through the 2018-19 and 2019-20 seasons, Deliveroo teamed up with Leeds United to increase the volume of restaurant partnerships within the greater Leeds area and drive mass market awareness amongst English football fans.