Financial Services

Football

In Mid-March 2022, Asian crypto exchange Bitget leveraged its new sleeve sponsorship with Serie A giants Juventus through a video-led digital campaign fronted by four members of the team aimed at boosting brand awareness and driving new customers into the sponsor’s sales funnel.
Cricket

Activating its 2021 sponsorship, IPL payments partner CRED rolled out a set of comic commercials featuring actor Jim Sarbh and a team of cricketer/entertainer endorsers.
Football

Through October and November 2021, Australian forex broker Axi used is Manchester City rights to fuel quiz content aimed at bringing fans into its sales funnel.
Football

Title sponsor Credit Saison drove Japanese excitement about the 2021 ‘Saison Card Cup’ U-24 matches against Argentina via a video series tying football passion to everyday life.
Football

When South African football restarted in autumn 2020, the Nedbank Cup title sponsor used the competition’s return as a national moment of hope, celebration and commitment.
Football

Through the 2020-21 Premier League season, Tottenham main partner AIA ran a ‘Player Of The Month’ campaign based around a bespoke website and voting mechanic with the aim of driving awareness, collecting data and driving sales.
Multiple Sports

In late 2020 and through 2021, Allianz marked the start of a new eight-year IPC sponsorship with a podcast series telling the stories of Paralympian athlete ambassadors.
Football

In early 2020, Ecuador’s Banco Pichincha leveraged its partnership with LDU Quito to raise awareness of gender inequality in football via a stunt 'match' with no players.
Football

Uefa Champions League partner Santander activated its rights in the UK through a virtual campaign from March through December 2020 aimed at helping teach children numeracy from home during Covid-19.
Football

At the start of the new 2021-22 Premier League season, Socios.com and Everton ran a campaign to promote the first $EFC Fan Token Offering, which led to all 500,000 digital tokens selling out in just four minutes.
Baseball

Mid-pandemic, in July 2020, Bank of America shifted its MLB activation from awareness to focus on a social good campaign supporting Boys & Girls Clubs of America.
Football

In late 2019, HSBC kicked off its Tottenham Hotspur activations with a campaign celebrating the club’s women’s team’s first season in the FA Women’s Super League.
Ice Hockey

In May 2020, Canadian broadcasters Sportsnet and TVA Sports aired ‘Hockey 24’, a branded documentary by Canadian bank and ice hockey sponsor Scotiabank that continued the trend toward brand-funded features.
Football

Ria Money Transfer tasked agency Sra Rushmore to create a celebratory activation in February 2021 telling the story of legendary Madrid hairdresser Wizarchy, whose journey from the Dominican Republic to Spain reinforces the values of everyday hard work and perseverance.
Football

Forex broker FBS activated its FC Barcelona rights in early 2020 via a series of campaigns and promotions that aimed to reinforce the brand’s leadership position, drive global growth and boost business in emerging markets.
Football

After partnering with Spurs for the 2020-21 season, forex trading platform Libertex launched the tie-up with a digital-first activation offering club-related experiences and merchandise.

Leveraging the team’s 2019 new jersey launch, BMO – primary sponsor of the MLS club then known as Montreal Impact – exchanged fans’ old jerseys for new ones and transformed the second-hand ones into nets for youth soccer programs in Quebec.
Football

Running through the post-lockdown restart of the 2019-20 Premier League season, Spurs primary partner AIA pivoted its fan engagement activities to a 360° virtual stadium experience.