Beer

Spanish Liga football club Barcelona has extended its sponsorship deal with Catalan beer brand Estrella Damm through to the end of the 2017-18 season.

Dutch brewing company Heineken has been confirmed as the first of five planned main commercial partners for the new competitions run by the European Professional Club Rugby organisation, while sportswear company Canterbury of New Zealand has also agreed a deal.

The 2014 National Football League (NFL) International Series will create significantly more media value for its sponsors than the previous series due to a number of factors.

Polish brewery Okocim has reached a two-year deal to become an official sponsor of the country’s national football team.

Singha Beer has signed up as the title sponsor of the Professional Darts Corporation’s Grand Slam of Darts.

Beer brand Red Stripe has renewed a sponsorship deal with the Jamaican Premier League football competition.

ABT Sportsline has sealed sponsorship agreements with courier company Deutsche Post, its associated DHL eCommerce business and the Warsteiner brewery ahead of the motor racing team’s participation in the Formula E Championship, the new electric car series operated by the FIA, motorsport’s global governing body.

English brewery Bath Ales has signed a two-year sponsorship deal with Premiership rugby union team Bath Rugby ahead of the 2014-15 season.

South African beer brand Hansa Pilsener has sealed sponsorship deals with English Premier League football teams Manchester City and Arsenal.

The creation of a new European club rugby tournament and an increase in competition for qualification to the tournament from Pro12 clubs were driving factors behind an increase in the value of title sponsorship rights for rugby union’s Pro12 league.

Spanish Liga football club Barcelona has agreed a new long-term sponsorship deal with Mexican beer brand Tecate.

Beer manufacturer Lech Pils has signed a three-year extension to its sponsorship agreement with Polish Ekstraklasa football team Lech Poznan.

Irish beer brand Guinness has been unveiled as the new title sponsor of the Pro12 European club rugby union tournament.

Beer brand Coors Light has agreed a three-year deal with the Sports Marketing Monterrey agency for the US marketing rights to six Liga MX Mexican football clubs.

Belgian-headquartered brewing giant AB InBev has extended its sponsorship of the NFL through the end of the 2016 season, taking in global rights with the American football league for the first time.

Catalan beer brand Estrella Damm has penned a deal to become the first sponsor of the 2017 Mediterranean Games.