Yorkshire County Cricket Club
Yorkshire hires SGI for Headingley naming rights hunt
Yorkshire joins Warwickshire in entering the stadium naming rights marketplace, appointing Sporting Group International to seek out a new sponsor.
Yorkshire enters the metaverse with Virtua deal
Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua
Yorkshire CCC aims for Clean Slate with new two-year principal sponsorship agreement
Yorkshire County Cricket Club has finalised a wide-ranging sponsorship deal, including "significant" stadium sponsorship rights and shirt sponsorship, with Indian streaming platform Clean Slate Filmz
Yorkshire signs Kukri to fill kit supplier position after Nike exit
Yorkshire County Cricket club has agreed a deal with international sportswear brand Kukri to become its new kit supplier
Nike axes Yorkshire deal in wake of racism row as club faces ECB sanctions
Sports brand Nike has become the latest sponsor to end its association with Yorkshire County Cricket Club, as the club faces additional sanctions in the wake of its mishandling of racism allegations by…
Cricket sponsors end association with Yorkshire over racism row
Professional services company Emerald Group has ended its sponsorship of Yorkshire County Cricket Club due to the team’s handling of a racism case with former player Azeem Rafiq, with other sponsors f…