W Series

Motorsport
Sponsorship & Marketing

Hard Rock International, the United States-based hotel, restaurant and casino company, has struck a deal to become the title sponsor of the W Series 2022 season-opening double-header at the Hard Rock Stadium…
Motorsport
Sponsorship & Marketing

Sportswear brand Puma has renewed its sponsorship agreement with the W Series, the all-female car racing series, ahead of the beginning of the third edition of the series in June
Motorsport
Sponsorship & Marketing

W Series, the all-female motorsport competition, has introduced a team system for its second season with new car liveries introduced and team sponsors signed up in what has been described as an “innovative s…
Motorsport
Sponsorship & Marketing

The W Series has secured its first major partner with the announcement that the ROK Group has further enhanced its presence in motorsport with its telco brand ROKiT Phones backing the fledgling women’s s…
Motorsport
Sponsorship & Marketing

The founder of the W Series female motor racing championship, Catherine Bond Muir, has said the event will be profitable by its third season and is aiming for a calendar of 12 to 14 races, up from six…
Motorsport

German sportswear manufacturer Puma has further strengthened its presence in motorsport by agreeing a partnership with new women’s championship the W Series.
Motorsport

Korean tyre manufacturer Hankook has signed a sponsorship deal with the W Series ahead of the inaugural season of the women’s motor-racing championship.