Vivo
Vivo targets Iberian customers via LaLiga smartphone category sponsorship
Chinese smartphone brand Vivo has acquired LaLiga sponsorship rights to drive business in its target markets of Spain and Portugal
Vivo takes up title sponsorship of Italian Women’s Volleyball League
The Italian Women’s Volleyball League has signed Chinese smartphone company Vivo as its new title sponsor.
Vivo sponsors China’s national women’s volleyball team
Vivo, the Chinese mobile phone maker, has become the official sponsor of China’s national women’s volleyball team.
Vivo nets ceremonies inventory in Euro 2020 and 2024 sponsorship
Vivo, the Chinese smartphone manufacturer, has signed up as a sponsor of the rescheduled Uefa Euro 2020 tournament and also the Euro 2024 edition
Vivo clinches new partnership with NBA in the Philippines
Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines
Vivo steps up as presenting partner of NBA China Games
Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020.
Chinese brands in sponsorship, 2018
Research by Sports Sponsorship Insider into Chinese brands active in sponsorship has generated rights values to 81 out of 362 recorded sponsorship deals, worth around $571m for 2018.