Union Cycliste Internationale (UCI)
The Sufferfest renews backing of UCI Women Road World Cup
The International Cycling Union (UCI) has extended its partnership with training videos producer the Sufferfest as the official sponsor of its 2015 Women Road World Cup.
Santini to continue kitting out UCI
The International Cycling Union (UCI) has extended its long-standing partnership with Italian sportswear manufacturer Santini.
Lexus drives into Tour of California
Lexus, the luxury car manufacturing division of Japanese automotive giant Toyota, has agreed a multi-year sponsorship deal for the Tour of California cycling race.
Martin’s bags UCI Road World Championships spot
Grocery store chain Martin’s has reached an agreement to serve as the official supermarket of the 2015 International Cycling Union (UCI) Road World Championships.
Caviar de Riofrio on board with Team Katusha
Russian UCI WorldTour cycling outfit Team Katusha has announced a deal to make Spanish caviar producer Caviar de Riofrio one of its main sponsors.
Orica stays on board with GreenEdge cycling team
Explosives and mining chemicals company Orica has signed a two-year extension to its title sponsorship of the Australian GreenEdge UCI WorldTour cycling team.
Radial Cycles on board for UCI Cyclocross’ UK event
The Radial Cycles brand has signed up as a platinum partner of the UCI Cyclocross World Cup event this Saturday in Milton Keynes, UK.
Italian UCI WorldTour team buoyed by renewed sponsor support
Italian UCI WorldTour cycling team Lampre-Merida has announced that its title sponsors have agreed to renew their backing through the 2015 season.
One Way targets cycling market with Team Katusha tie-up
Russian UCI WorldTour cycling outfit Team Katusha has agreed a two-year partnership with Finnish sportswear brand One Way.
Europcar to withdraw backing of World Tour team
Vehicle rental company Europcar has confirmed it will withdraw from its title sponsorship of French UCI World Tour cycling outfit Team Europcar when its current agreement expires at the end of the 2015 season.
Dutch cycling team confirms Lotto NL rebrand
UCI World Tour cycling squad Team Belkin has confirmed it will be renamed Team Lotto NL under its new sponsorship deals with the Dutch national lottery and retail company BrandLoyalty.
Cannondale links up with UCI ProTour’s Slipstream Sports
US bicycle manufacturer Cannondale has agreed a partnership with Slipstream Sports to replace GPS technology firm Garmin as the title sponsor of its UCI ProTour cycling team from 2015.
Bianchi: Targeted sales from top-level cycling deals
Performance bicycle manufacturer Bianchi is targeting a set demographic through its sponsorship deals with the UCI WorldTour Belkin Pro Cycling Team and UCI Continental Circuits Androni Giocattoli-Venezuela Team.
Subaru Australia on board for Tour Down Under
The Australian arm of Japanese automotive manufacturer Subaru has signed a three-year deal to become the vehicle sponsor of UCI ProTour cycling event the Tour Down Under.
Bianchi backs ProTour team after Belkin exit
Racing bikes manufacturer Bianchi has reaffirmed its commitment to Team Belkin for 2015, providing the UCI ProTour cycling squad can find a new title sponsor.
ProTour team launches crowd funding drive to aid sponsor search
UCI ProTour cycling squad Team Belkin has taken the unusual move of turning to crowd funding to drive its search for a new title sponsor.
UCI secures Sufferfest as Women Road World Cup sponsor
The International Cycling Union (UCI) has announced indoor cycling training videos producer Sufferfest as the first major sponsor of its Women Road World Cup.
PowerBar stays in the saddle with Tour de France
Sports nutrition brand PowerBar has extended its partnership with cycling race the Tour de France through 2018.