The Football League
Football League rustles up Ginsters partnership
UK-based pastry products manufacturer Ginsters has entered into a partnership with the English Football League, the body that governs the three divisions immediately below the top-tier Premier League.
Sky Bet ups stake in Football League title sponsorship
Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.
Football League renews Sky Bet title sponsorship
The English Football League has renewed a title sponsorship agreement with online bookmaker Sky Bet.
Johnstone’s Paint extends Football League partnership
British paint manufacturer Johnstone’s Paint has opted to extend its long-term partnership with the English Football League.
Football League to assess options following Sky Bet agreement
The English Football League has reached an agreement with title sponsor, betting company Sky Bet, that will allow it to search for a new main partner at the end of the 2015-16 season.
Fiat Chrysler drives into Football League at play-offs showpiece
The English Football League has reached an agreement to make Fiat Chrysler Automobiles UK its official car partner.
Irn-Bru links up with England’s Football League
Soft drinks brand Irn-Bru has signed up as an official partner of the Football League, which operates the three divisions below the English Premier League.
McCoy’s deal feeds Football League’s commercial appetite
Sky Bet revenue share to lift Football League income
A share of betting revenues from fans will help top up the English Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.
Sky Bet: Interview with Richard Flint, managing director for Sky Bet
Capital One Cup
In a marketplace where aggregators are an ever-prevalent choice for finding a credit card and there’s an increasing number of products available, credit card organisations have to fight harder than ever to make themselves heard. Capital One sought a way to differentiate its brand to increase awareness of the company as a credit card provider.