The Football Association (FA)
EXCLUSIVE: EE set to extend as FA lead partner
SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24.
Fanatics strengthens international reach with new FA deal
Digital sports platform Fanatics has consolidated its position in the international football merchandise market after renewing and extending its deal with England's Football Association (FA)
Singh quits FA to take Six Nations commercial role
Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
Nike builds on FA relationship with ball supply deal for women’s competitions
US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…
FA to drive focus on mental and physical wellbeing through Nuffield Health deal
Healthcare company Nuffield Health has agreed a five-year sponsorship deal with the English Football Association
Fuse promotes Kendall to MD as Hutchison takes FA commercial partnerships role
Omnicom Media Group-owned sponsorship agency Fuse has promoted Sarah Kendall to UK managing director following the move of the former MD, Stephen Hutchison, to a leading commercial role at the Football…
Emirates extends as FA Cup title sponsor for third term
State airline Emirates has extended its long-standing title sponsorship of the English Football Association’s flagship competition the FA Cup until 2024.
Sportfive signs Lego, Pandora and Starling Bank as Women’s Euro national partners
Lego Group, Pandora and Starling Bank have signed up as the first national partners of the Uefa Women’s Euro 2022, which will be hosted in England.
Weetabix agrees national teams and grassroots deal with the FA
Cereal brand Weetabix has become the 'Official Breakfast Category Partner' of the English Football Association (FA) in a new sponsorship