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Fuse promotes Kendall to MD as Hutchison takes FA commercial partnerships role

Sarah Kendall (Photo: Fuse)

Omnicom Media Group-owned sponsorship agency Fuse has promoted Sarah Kendall to UK managing director following the move of the former MD, Stephen Hutchison, to a leading commercial role at the Football Association.

Kendall has spent the past seven years at Fuse in leadership roles, most recently as a managing partner from 2019 to 2022, having spent nearly four years as the agency’s head of PR and communications. She will report into Louise Johnson, chief executive of Fuse UK and Europe Middle East and Africa.

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