Super Rugby
Super Rugby’s Lions connect with Hisense
Data at centre of Vodacom Super Rugby renewal
An increased digital media component was central to African telecoms group Vodacom’s title sponsorship renewal of Super Rugby.
Western Force powers on with sponsorship innovation
Emirates signs major sponsorship with Super Rugby’s Lions
Emirates airline has agreed a five-year title sponsorship contract with South African Super Rugby franchise the Lions in a deal that will incorporate naming rights to its famous Ellis Park home.
St. George Bank converts Queensland Reds renewal
Financial institution St. George Bank has signed a three-year extension to its naming sponsorship of Australian Super Rugby side Queensland Reds.
Melbourne Rebels extend with university partner
Australian Super Rugby team Melbourne Rebels has sealed an expanded agreement for the University of Melbourne to continue as its official university partner across the next two seasons.
Massey Ferguson ploughs on with Melbourne Rebels
Agricultural equipment manufacturer Massey Ferguson has extended its commercial partnership with Australian Super Rugby franchise Melbourne Rebels for another two seasons.
Land Rover extends Brumbies deal
British multi-purpose vehicle manufacturer Land Rover has extended its sponsorship of Super Rugby franchise the Brumbies.
Golden Lions renew connection with Vox Telecom
South African rugby union team Golden Lions has reached a deal to make telecommunications company Vox Telecom an associate sponsor.
Western Force makes time for Haigh & Hastings
Australian Super Rugby franchise Western Force has sealed a sponsorship deal with Perth-based watchmaker Haigh & Hastings.
MicroMega makes first sporting move with Super Rugby’s Sharks
South African holdings company MicroMega has reached an agreement to become an official sponsor of the Sharks Super Rugby franchise.
Golden Lions team up with Jonsson Workwear
South African rugby union franchise Golden Lions has agreed a two-year sponsorship deal with Jonsson Workwear.
Super Rugby’s Western Force hands jersey rights to local firm
Australian Super Rugby franchise Western Force has agreed a jersey sponsorship deal with Perth-based engineering and project services contractor Clough.
Waratahs secure another shirt sponsor with CMC Markets deal
Australian Super Rugby team New South Wales Waratahs has sealed its second shirt sponsorship deal in the space of a week through an agreement with global online trading company CMC Markets.
Gilbert extends Sanzar sponsorship deal
Rugby equipment manufacturer Gilbert has extended its long-term partnership with Sanzar, the umbrella organisation for rugby union in South Africa, New Zealand and Australia.
Super Rugby’s Waratahs hand shirt spot to real estate firm
Super Rugby franchise New South Wales Waratahs has sealed a sponsorship deal with locally-based real estate agent Ray White.
KFC backs New Zealand’s Super Rugby teams
Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.
Super Rugby’s Crusaders bag new partner
New Zealand Super Rugby franchise the Crusaders has agreed a partnership with locally-based Eastgate Shopping Centre for the 2014 season.