SA Rugby
Oppo connects with Springboks handset deal
SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
Nike returns to the Springboks, replacing Asics in new kit deal
SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023
SA Rugby adds Toyota as new sponsor ahead of Wales series
SA Rugby, the governing body of rugby union in South Africa, has agreed a three-year sponsorship deal with automotive company Toyota South Africa Motors (TSAM)
SA Rugby opens new sponsorship category with AfriSam addition
South Africa Rugby (SA Rugby) has added building materials provider AfriSam to its sponsorship portfolio.
The three-year deal makes AfriSam the first company in the category to sponsor SA Rugby
Vodacom commits to URC as South African market title sponsor
South African telco Vodacom has become the South African market title sponsor of the pan-national United Rugby Championship for the next four seasons, from 2021-22 to 2024-25
Powerade tops up sponsor roster for Lions tour
Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
MTN extends headline sponsorship of SA Rugby
Telco MTN has renewed its headline sponsorship of South Africa’s men’s rugby union team and has also been confirmed as a principal partner of the British and Irish Lions’ upcoming tour of the country.
T
Carling to title sponsor South Africa’s Currie Cup rugby tournament
South African Breweries has further enhanced its long-running association with South Africa Rugby after agreeing a three-season deal for its Carling Black Label beer brand to title sponsor club competition…
Words of Greatness – FNB & the South African Rugby Union
In 2019, FNB sought to life the spirits of nation with a campaign that linked fans, legends, coaches, friends and family to the players at the Rugby World Cup in Japan through fixed ad assets and real-time messaging.
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
SA Rugby seeks digital transformation with Microsoft
SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with US technology company Microsoft
Super Rugby enters Marvel universe
US movie studio Marvel has entered into a partnership that will see it back South Africa’s Super Rugby franchises during the 2019 edition of the club competition.
SA Rugby partners with Accenture for digital overhaul
SA Rugby has partnered with professional services firm Accenture in a deal that will focus on revamping the digital media strategy of the governing body of South African rugby union
Springboks sign five-year kit extension with Asics
South Africa Rugby has signed a five-year kit supply extension with Japanese sportswear brand Asics