RFU
London Stadium search goes on as Allianz opts for Twickenham
The London Stadium’s long-running search for a naming sponsor goes on after Allianz, the leading candidate to acquire the rights, opted to enter into a controversial agreement to rename Twickenham Stadium, the home of English rugby, believing it to be a better brand fit.
Umbro consolidates position in rugby union with RFU extension to 2028
UK sports brand Umbro has extended its kit supplier deal with England Rugby for another four years, from 2024-25 to 2027-28
England Rugby switches from Mitsubishi to Honda in automotive category
The English Rugby Football Union has signed a sponsorship contract with automotive manufacturer Honda UK
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
O2 extends with RFU, makes equal commitment to men’s and women’s game
The Rugby Football Union has extended its principal shirt sponsorship agreement with telco O2 for another five years in a deal that will take the association between the two organisations to 30 years
England Rugby extends long-term Gilbert association
England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert
RFU signs four-year footwear extension with Adidas
England's Rugby Football Union (RFU) has signed an extension to its contract with footwear supplier, global sportswear brand Adidas
Tyrrells to exit Premier 15s title role after 2020
The English Rugby Football Union (RFU) is searching for a new title sponsor for its Premier 15s women's league after crisp brand Tyrrells said it would not continue in the role
RFU finalises four-year deal with Umbro as Canterbury exits
England's Rugby Football Union (RFU) has announced British sports apparel brand Umbro as its new kit supplier
RFU signs up Red Bull in sevens-focused sponsorship
English rugby’s governing body, the Rugby Football Union, has added energy drink Red Bull to its sponsorship portfolio.
RFU extends Bollinger deal, PwC continues with IRFU
The English Rugby Football Union and Irish Rugby Football Union have extended partnerships with Champagne Bollinger and professional services group PwC, respectively
Ticketing and sponsorship uplifts generate RFU revenue jump
The Rugby Football Union (RFU) has posted group revenues of £213.2m ($297.1m/€251.4m) for the 2018-19 season, up by £40.8m