RB Leipzig
Kraken’s trio of sleeve deals driven by reach and experiential rights
SportBusiness Sponsorship provides detailed analysis of crypto exchange Kraken's three sleeve sponsorship deals with Tottenham, Atlético Madrid and RB Leipzig.
‘Expect to see a lot more in 2025’ | Mayur Gupta, Kraken
Mayur Gupta, chief marketing officer for cryptocurrency exchange Kraken, explains why the company sponsors properties like Tottenham Hotspur, Atlético Madrid and the Williams F1 team.
Kraken adds RB Leipzig to European sleeve deals
Cryptocurrency platform Kraken has added the sleeve sponsorship of Bundesliga club RB Leipzig to recent deals in European club football as it continues its expansion in Europe
Multi-club sponsorship deals ‘on the agenda’ at Red Bull clubs, says RB Leipzig’s Plenge
Red Bull-owned football clubs are seeking opportunities to create joint sponsorship deals, according to RB Leipzig chief business officer Johann Plenge.
RB Leipzig cuts decade-long Nike ties with Puma deal
The Red Bull football group's long-running association with Nike will come to an end in June, after RB Leipzig, the senior club in the portfolio, signed a new kit supplier deal with Puma
RB Leipzig agrees sleeve deal with AOC, Babista upgrades at Freiburg
German real estate developer AOC has become the shirt sleeve sponsor for Bundesliga club RB Leipzig (RBL), while men’s fashion brand Babista has upgraded to a similar deal at SC Freiburg.
RB Leipzig adds 888sport as betting operator seeks German expansion
German football club RB Leipzig has signed up gambling platform 888sport as a sponsor
RB Leipzig bolsters sustainability focus with Veganz deal
German football club RB Leipzig has signed Berlin-based vegan food company Veganz as its latest sponsor
RB Leipzig signs with eToro as platform builds Bundesliga presence
German Bundesliga football club RB Leipzig has become the latest sports organisation to sign up global investment platform eToro to its sponsorship portfolio
RB Leipzig Rides Specialized – Specialized & RB Leipzig
Bike manufacturer Specialized announced its official partnership with Bundesliga club RB Leipzig in August 2020 with an integrated campaign that spanned online video, player and product image assets, social content, PR and in-stadium branding.
RB Leipzig signs up Alcar Group brand AEZ as sponsor
German football club RB Leipzig has added light-alloy wheel brand AEZ to its sponsorship portfolio.
AEZ is the premium brand of Austrian industrial and trading firm Alcar Group
RB Leipzig extends with sleeve sponsor CG Gruppe
RB Leipzig has agreed a three-year extension to its partnership with real estate developer CG Gruppe, the German Bundesliga football club’s shirt-sleeve sponsor.
Bundesliga duo sign betting partnerships
German Bundesliga football clubs RB Leipzig and Hertha Berlin have signed new betting partners.
RB Leipzig has agreed a deal running until the end of the 2020-21 season with Unibet
RB Leipzig fuels sponsor portfolio with Total deal
German Bundesliga football club RB Leipzig has agreed a new partnership with French oil and gas company Total
RB Leipzig sees the light, extends partnership with solar panel brand Hanwha Q Cells
Bundesliga club RB Leipzig has extended its international partnership with Korean solar energy brand Hanwha Q Cells.
The partnership will run for two more years, until the end of the 2019-20 season
RB Leipzig keeps on rolling with Volkswagen
Bundesliga club RB Leipzig has extended its premium partnership with Volkswagen Group until the end of the 2020-21 season.