Premier League

Football
Sponsorship & Marketing

The Premier League is busy finalising its commercial programme ahead of next season, unveiling a new beer sponsorship with Guinness amid reports Barclays has renewed its deal and Oracle is to end its association.
Football
Finance & Law

The Premier League has tightened its rules on its member clubs striking inflated sponsorship and transfer deals with companies and organisations connected to their owners
Football
Sponsorship & Marketing

Castrol has served notice that it won’t extend its sponsorship of the Premier League when it expires at the end of the current season.
Football
Sponsorship & Marketing

Digital collectibles company Sorare has launched a new set of 3D digital football cards for its Premier League collection, an upgrade on the standard 2D cards rolled out during the inaugural 2022-23 season
Football
Finance & Law

Chelsea owner Roman Abramovich has been hit with further sanctions after the Premier League disqualified him as a director of the club, while Korean automotive manufacturer Hyundai has become the latest…
Football
Sponsorship & Marketing

The Premier League has signed up oil lubricant provider Castrol to fill its final central sponsorship position in a multi-year deal which will begin in January 2022
Football

In August 2020, with the pandemic forcing fans watching the new season from home, Premier League partner Coca-Cola launched a campaign aimed at making the soft drink part of the at-home matchday routine.
Football
Sponsorship & Marketing

A potential ban on betting companies' shirt sponsorship of sports teams in the UK is gathering pace after it emerged that the government is keen to push through a reform
Football
Sponsorship & Marketing

Calls for a ban on gambling companies advertising on the shirts of sports teams in the UK are set to be considered next week as part of a wider review of betting laws
Football

In Colombia, Budweiser used its official partnerships with the Premier League and LaLiga to create a 2019 campaign based on famous goals from the two leagues.
Football
Sponsorship & Marketing

The lower-tier stadium wraps that have featured in every Premier League match since the restart were conceived and delivered in weeks, SportBusiness can reveal
Football

Confectionery brand Cadbury’s three-year Premier League partnership was underpinned by its Cadbury FC ambassador-focused programme which saw a stable of football legends add heft to a range of campaigns.
Football

The Coca-Cola Premier League Trophy Tour of UK & Ireland, which ran through March and April 2019, visited major football centres to give fans unique, shareable experiences.
Football

In February and August 2019, the multi-channel, multi-phase activation sought to launch Coca-Cola’s re-entry to the UK football space.
Football

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.
Football

Premier League clubs are missing out on millions of pounds in untapped revenue from stadium naming rights, a new report has found
Football

Fifa has been approached by several companies wishing to sponsor the VAR breaks at the Qatar World Cup in 2022, according to a report in today’s Financial Times.
Football

The Premier League has announced a three-year renewal of its partnership with UK banking group Barclays – confirming a report by SportBusiness Sponsorship in November.