Paramount
CBS Super Bowl ad space sales hit ’90 per cent’, Nickelodeon plan considered
Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.
Paramount+ to take on Lenovo’s back-of-shirt rights at Inter
Video-on-demand subscription service Paramount+ has stepped up its relationship with Inter Milan by becoming the back-of-shirt sponsor of the Italian Serie A football club
Paramount+ becomes Formula 1 Official Partner
Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1