NFL (National Football League)

Have we got your attention? That was the question burning across presentations on the first day of the Leaders Sport Business Summit in New York City and on the minds of an industry anxious about last year’s broadcast ratings.

The San Francisco 49ers and Baltimore Ravens NFL American football franchises have agreed new partnerships ahead of their opening games of the 2016-17 season in the coming days.

The NFL American football league has entered into a three-year partnership with US automotive manufacturer Ford.

NFL American football franchise the Minnesota Vikings has expanded its partnership with local health network Twin Cities Orthopaedics to support the construction of its new practice facility and team headquarters.

Brewing giant AB InBev, the biggest sponsor in world sport, wants to correct the escalating market in beer sector rights fees and will no longer ‘play ball’ with rights-holders who refuse to provide the…

The Jacksonville Jaguars NFL American football team has agreed a partnership with Nu-Well Physicians, a locally based provider of nutritional products.

Bridgestone Americas has extended its sponsorship deal with American football’s NFL for five seasons, from 2016-17 to 2020-21.

US natural gas and electric utilities firm Pacific Gas and Electric Company (PG&E) has struck a deal to become a partner of the host committee for this year’s Super Bowl, the championship game of American football league the NFL.

Clothing company Levi Strauss has agreed a deal to become a partner of this year’s NFL Super Bowl American football championship game.

NFL American football franchise the Seattle Seahawks has signed an extension to its partnership with Delta Air Lines.

NFL American football franchise the Detroit Lions has entered into a multi-year partnership with credit card processing firm International Bancard in an effort to help support local businesses.

Daily fantasy sports company DraftKings has struck a deal to become a partner of the NFL American football league’s International Series.

Chevron Products Company, a division of US energy firm Chevron, has entered into a sponsorship deal with NFL American football team the Tampa Bay Buccaneers.

US premium coffee company Marley Coffee has extended its partnership with NFL American football franchise the Denver Broncos.

Boston-based airline JetBlue has agreed a multi-year partnership with NFL American football team the New England Patriots.

US daily fantasy sports operator DraftKings has secured partnerships with NFL American football teams Dallas Cowboys, New England Patriots and Kansas City Chiefs.