NFL (National Football League)

American Football

The US tourism sector continues to drive value for the National Football League’s international sponsorship portfolio. SportBusiness Sponsorship speaks to Michelle Webb, vice president, international, about the league's regional sponsorship approach.
American Football

Sony and pre-existing sponsor Verizon will share branding positions on the headsets worn by coaches and players on the sidelines in NFL games, after the two brands agreed on a multi-faceted sponsorship deal with the American football league. 
American Football

In February 2021, the NFL restricted the live stadium attendance for the Super Bowl, so Verizon sought to keep fans connected via a 5G experience mash-up inside the Fortnite battle royale game.
American Football

Running through the 2019-20 season and culminating around Super Bowl LIV in Miami, Microsoft’s multi-channel, 360-degree campaign aimed to show how the Surface tablet helps people be anything but ordinary.
American Football

In October 2020, the NFL cancelled the 2021 Pro Bowl under the pressures of the pandemic. Instead, long-time NFL gaming partner EA Sports transformed the Pro Bowl into a star-studded real-time gaming event.
NFL
Licensing & Merchandising

Las Vegas Raiders defensive end Carl Nassib has had the top-selling jersey on the National Football League's e-commerce partner Fanatics since becoming the first active NFL player to come out as gay
NFL
Sponsorship & Marketing

The National Football League has signed Diageo, the world's largest distiller, as an official spirits sponsor, a move arriving four years after lifting a ban on liquor advertising within the league
NFL
Sponsorship & Marketing

The National Football League has signed up paint brand Valspar as a regional sponsor in the UK, in a deal brokered by the CSM Sport & Entertainment agency
NFL
Licensing & Merchandising

The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week's NFL Draft.
NFL
Sponsorship & Marketing

The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL.
NFL
Sponsorship & Marketing

The National Football League has extended and expanded its partnership with American business and financial software company Intuit in a deal which runs through 2022
NFL
Sponsorship & Marketing

Hyperice, the leading recovery and performance technology company, has taken another significant step to expand its brand presence by signing a multiyear partnership with the National Football League
NFL
Esports

The National Football League has expanded its presence in the global gaming space by extending its partnership with US video game and software developer Epic Games to deliver further integration into the…
NFL
Sponsorship & Marketing

Super Bowl LV in Tampa Bay, Florida, will be the first fully cashless Super Bowl following an extended agreement with the National Football League and Visa, the league's official payment services technology…
NFL
Licensing & Merchandising

The National Football League has unveiled a clothing collaboration with premium fashion brand Tommy Hilfiger in North America, known as TommyxNFL
NFL
Sponsorship & Marketing

The National Football League has renewed its UK-focused sponsorship deals with personal care brand Just For Men and airline Virgin Atlantic
NFL
Sponsorship & Marketing

The National Football League’s Tennessee Titans have named US online gaming operator BetMGM an official sports betting partner of the team.
American Football

P&G detergent brand Tide used the start of the 2019 NFL – and its NBC media partnership – to kickstart a national debate about the best night to do laundry.