New Jersey Devils
BMW partners with Devils, Islanders
Automotive manufacturer BMW has extended its National Hockey League presence by securing separate partnerships with the New Jersey Devils and New York Islanders
Prudential to donate Devils helmet placement to local Black-owned business in deal renewal
The National Hockey League's New Jersey Devils and arena naming rights partner Prudential Financial have put a unique twist on their helmet sponsorship renewal, with Prudential donating its brand placement…
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology
Devils, Capitals and Predators become first NHL teams to bring in helmet sponsors
The New Jersey Devils, Washington Capitals and Nashville Predators have become the first National Hockey League teams to officially announce helmet sponsors, a new commercial category for the 2020-21 season
Yuengling partners with New Jersey Devils, Prudential Center
Pennsylvania brewery DG Yuengling & Son, Inc. has signed a multi-year deal to become an official partner of the National Hockey League's New Jersey Devils and the Prudential Center
Unibet becomes New Jersey Devils’ latest sports betting partner
The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
Unibet becomes New Jersey Devils’ latest sports betting partner
The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
HBSE cashes in on NJ sportsbook legislation, more deals to come
US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
NHL, New Jersey Devils announce sports-betting partnerships with FanDuel
The New Jersey Devils are continuing to capitalize on legal sports betting within their home state by announcing a third deal with a sportsbook
William Hill US Partners with New Jersey Devils and Prudential Center
William Hill US today announced a multi-year deal with the New Jersey Devils and the Prudential Center stadium