New Era
New Era signs landmark NHL licensee deal
New Era has struck its first central licensing agreement with the National Hockey League, meaning it now has similar deals in place with all five of North America's major sports leagues
Bose, Snickers, New Era to sponsor EA’s Madden NFL 19 esports series
Three of the NFL's biggest partners have entered esports sponsorship after agreeing new deals with EA’s Madden NFL 19 Championship Series.
Basketball Australia nets double deal
The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company
Tottenham Hotspur names New Era as Official Headwear Licensee
Premier League club Tottenham Hotspur has named US baseball cap maker New Era as its Official Headwear Licensee