NBA

The National Basketball Association (NBA) has secured higher prices in renewed deals with carmaker Kia Motors America and financial services company BBVA, with both brands highlighting the league’s digital platforms as a key value driver.

A rise in brand awareness, brand perception and overall sales in the US were major factors in the decision of carmaker Kia Motors America to renew its position with the National Basketball Association (NBA).

Spanish bank BBVA’s goals for its partnership with the National Basketball Association (NBA) will remain the same under its new deal, Carlos Ricardo, director of marketing, advertising and sponsorship for BBVA, told Sports Sponsorship Insider.

Chinese smartphone manufacturer ZTE has agreed a deal to become an official sponsor of NBA basketball teams New York Knicks, Houston Rockets and Golden State Warriors for the 2014-15 season.

Spanish banking group BBVA has signed a multi-year extension to its marketing partnership with the National Basketball Association.

Online automotive marketplace AutoTrader.com has agreed a multi-year extension to its partnership with North American basketball league the NBA and the Turner Sports division of US cable-television broadcaster Turner Broadcasting Systems.

Chinese sportswear company Anta has reached an agreement with North American basketball league the NBA to become an official marketing and merchandising partner of its NBA China division.

National Basketball Association (NBA) commissioner Adam Silver has stated that sponsor logos on jerseys “will be less controversial than people are making out” when they are introduced.

Taiwanese electronics company Acer has entered into a promotional partnership with North American basketball league the NBA in the Philippines.

Tyre manufacturer Yokohama Tire Corporation and sportswear company Adidas have become the first companies to reinstate their sponsorship deals with NBA basketball team the Los Angeles Clippers after the franchise’s owner Donald Sterling was handed a lifetime ban for making racist comments.

NBA basketball team the Philadelphia 76ers and NHL ice hockey franchise the New Jersey Devils have signed multi-year sponsorship agreements with Bwin.party, making them the first US professional sports teams to enter into commercial deals with an online gambling company.

Northern Arizona University has entered into a multi-year agreement to become the official education partner of NBA basketball team the Phoenix Suns.