National Rugby League
Melbourne Storm extends Crown deal
Australian entertainment group Crown Resorts has agreed a one-year extension to its shirt sponsorship deal with NRL rugby league team Melbourne Storm.
NRL’s Warriors extend long-running Vodafone connection
Auckland-based rugby league team the Warriors have renewed their long-standing naming sponsorship agreement with telecommunications group Vodafone until the end of the 2018 NRL season.
NRL’s Newcastle Knights to support local mining industry
Australian rugby league team Newcastle Knights has entered into a two-year partnership with the New South Wales Minerals Council under which it will launch a special edition jersey for NRL matches against two Sydney teams.
NRL’s Cowboys fuelled by Tropic Petroleum deal
New stadium partner for Gold Coast Titans
The Australian National Rugby League’s Gold Coast Titans have struck a deal with Cbus Super for the retirement fund to become the rugby league club’s new stadium naming rights-holder.
Sportingbet benefits through Penrith Panthers sponsorship reshuffle
Australian NRL rugby league team Penrith Panthers has announced e-gaming operator Sportingbet as its new stadium naming rights partner.
Peugeot touches down for three years with Sydney Roosters
The Australian subsidiary of French automotive company Peugeot has reached a three-year deal to become a major partner of NRL rugby league team Sydney Roosters.
Analysis of Sponsorship in Australia and New Zealand – the Example of Rugby
Australia and New Zealand not only share a geographical region, a common language and a similar history but also a sporting culture in which rugby and cricket are major sports and soccer is becoming increasingly popular. This analysis of the countries provides headline data and a deeper dive into Rugby League sponsorships.