MLS

Captain Morgan joined MLS as official rum and spirits partner in 2019, activating through a season-long campaign that spanned stadium signage, around-the-ground street teams and sampling, ticket giveaways, national television ads, OOH work and digital and social content.

Major League Soccer's Houston Dynamo and the Houston Dash of the National Women's Soccer League will now play in the BBVA Stadium following the venue's name change

Major League Soccer team LAFC is looking to engage with its Latino fanbase by announcing a multi-year partnership with Curacao, the largest Hispanic-centric retailer on the West Coast of the United States.

Major League Soccer is poised to become the latest major US sports league to launch an official sports betting and data partnership

The Seattle Sounders have announced a multi-year kit sponsorship with online retailer Zulily, replacing Microsoft Xbox.

MLS expansion side FC Cincinnati has agreed a multi-year partnership with First Financial Bank, which will become "the club’s Exclusive Banking and Financial Services Partner".

The Los Angeles Galaxy will play at the Dignity Health Sports Park next season after facility owner AEG signed a 10-year deal with hospital operator Dignity Health.

Houston Dynamo, the lone Major League Soccer club without a jersey sponsor this season, have filled the void by signing a deal with the University of Texas MD Anderson Cancer Center.