Mars

Alignment between candy manufacturer, racing property to extend into next decade

Food products manufacturer Mars has entered into a new partnership with Italian Serie A football club Napoli

Italian Serie A football club Juventus has extended and expanded its partnership with Mars, with the US food products manufacturer set to receive shirt sponsorship rights for the Turin giant’s women’s tea…

Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.