Manchester United

Football
Governance

The American owners of Premier League club Manchester United have signalled their intention to give fans a greater say in the club’s future in the wake of the aborted European Super League project.
Football
Sponsorship & Marketing

A Manchester United supporters’ group has threated to “boycott products and tarnish brands” of the club’s sponsors in an online protest against the Glazer family, which owns the club. In
Football
Sponsorship & Marketing

Manchester United managing director Richard Arnold has revealed that 10 companies took part in final stage talks for the club’s main shirt rights that have been take up by German remote working software co…
Football
Sponsorship & Marketing

English Premier League football club Manchester United has today (Friday) announced global technology company TeamViewer as its new main shirt sponsor in a five-year deal that will begin with the 2021-22…
Football
Finance & Law

Manchester United has reported an overall drop in annual revenues of 18.8 per cent for the year to June 30, 2020, with worse set to come on the back of the Covid-19 pandemic
Football
Sponsorship & Marketing

Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards
Football
Licensing & Merchandising

Sales of Tobin Heath and Christen Press jerseys at Manchester United outsold any of the club's male players for the first three days after the United States women's national team players joined the club.
Football

Through late 2018 and early 2019, Manchester United’s global betting partner brought in several players to attempt two football skills world records.
Football

Marriott signed as Manchester United’s first official hotel partner primarily to promote awareness of its new Marriott Bonvoy Rewards brand.
Football
Sponsorship & Marketing

Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…
Football
Sponsorship & Marketing

Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.
Football
Events

Indian I-League team East Bengal is looking for sponsors to pay the appearance fee for Manchester United for a friendly that the English Premier League team has agreed to play later this year
Football

US personal care brand Remington signed a multi-year global partnership with Manchester United after a two-year selection process.
Football
Sponsorship & Marketing

Chinese consumer electronics company Haier has issued a statement refuting media reports about a potential £70m-per-season ($122.8m/€81.7m

Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Football

Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.
Football

#DHLUnitedDelivered was a global campaign designed to highlight the official logistics partner’s core business proposition by delivering a ‘Man Utd experience’ to fans of the club worldwide.
Football
Sponsorship & Marketing

Premier League Manchester United’s sponsorship revenue plateaued in the year ended 30 June 2019, as the club continued to struggle with its on-pitch performance.