Manchester United Football Club

Virgin Money, the financial services brand partly owned by British conglomerate Virgin Group, has entered into a partnership with English Premier League football club Manchester United.

Swiss banking group Swissquote has extended and expanded its partnership with English Premier League football club Manchester United.

Film distributor 20th Century Fox struck its ground-breaking deal as the Official Feature Film Partner of English Premier League club Manchester United is heavily geared towards the acquisition of media on digital perimeter boards at Old Trafford, backdrops for pre- and post-match interviews and on the club’s home page.

English Premier League football club Manchester United has sealed a global partnership with film producer and distributor 20th Century Fox.

English Premier League football club Manchester United has entered into a global partnership with outdoor clothing manufacturer Columbia Sportswear.

English Premier League football club Manchester United has agreed a multi-year partnership with new footwear brand Heroes.

English Premier League football club Manchester United has agreed a partnership with South Korean footwear brand Sbenu.

English Premier League football club Manchester United has signed an Asian-focused partnership with casino resort company Donaco International.

English Premier League football team Manchester United has agreed a commercial deal with Korean-based online games developer and publisher Nexon.

Online betting operator Marathonbet has entered into a partnership with English Premier League football club Manchester United.

Japanese electronics company Epson has renewed its global partnership with English Premier League football team Manchester United.

Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.

English Premier League football club Manchester United has signed a multi-year deal with Swissquote making the firm its first commercial partner in the foreign exchange sector.

Consumer goods manufacturer Unilever and Premier League football club Manchester United embarked on a partnership in October 2013 which saw the brand become Manchester United’s Official Personal Care and Laundry Partner across Southeast Asia.

Automotive brand Chevrolet’s principal sponsorship of Manchester United began on 7 July 2014 with the release of the 2014-15 home shirt bearing the Chevrolet logo. This case study focuses on the first six weeks of the new partnership, including the global release of Manchester United’s home, away and third kits, and Chevrolet’s activations on Manchester United’s 2014 US pre-season tour.

English Premier League football club Manchester United has entered into a multi-year sponsorship deal with Nigerian food and beverage company Chi Limited.