London Marathon Events

The head of UK Athletics believes a new joint venture with London Marathon Events and the Great Run Company will allow it to create compelling new cross-property sponsorship opportunities and introduce a new spirit of ‘entrepreneurialism’ to the national governing body.

UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…

Four events from the World Marathon Majors have signed agreements with fitness and well-being subscription technology company iFit

The organisers of the London Marathon have signed automotive manufacturer Nissan as official automotive supplier for the 2021 edition of the event

Swiss watchmaker Tag Heuer has extended its ‘Official Timekeeper’ sponsorship of the London Marathon through to 2023.

Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024

IT services and business solutions company Tata Consultancy Services has signed a major deal as title sponsor of the London Marathon for six years, from 2022 to 2027

The London Marathon has added butter spread brand Flora – a headline sponsor of the event from 1996 to 2009 – to its portfolio of sponsors.

RideLondon has launched a search for a new headline sponsor after UK life insurance and financial services company Prudential, which has backed the mass participation cycling event since its formation…