Liverpool FC

Premier League clubs Liverpool and Chelsea have suspended all advertising with Russian-owned betting operator 1XBet – a week after Tottenham Hotspur terminated its sponsorship with the brand.

Premier League club Tottenham Hotspur has ditched its betting partnership with Russian online betting brand 1XBet in a move that could be replicated by rivals Liverpool and Chelsea

English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke

Japan-based NH Foods Group has signed as an Official Partner with Premier League club Liverpool to increase brand awareness, predominantly in south-east Asia

English Premier League club Liverpool has signed a new, multi-year partnership with global business communications provider Mitel

Premier League club Liverpool FC has signed a new global partnership with Panamanian cybersecurity firm NordVPN

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

French insurance firm AXA has signed a new partnership with Liverpool FC, focused on the brand's Asian market. Under the multi-year deal, AXA will become the club’s Official Global Insurance Partner.

Premier League club Liverpool has signed a new partnership with Swiss ski resort Verbier. Under the four-year deal, Verbier will become the club's first ever Official Destination Partner in Europe

Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…

Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.

Liverpool FC has embraced the brave new world of block-chain based currency trading, after signing a new partnership with UK fintech brand TigerWit.

Liverpool FC has signed its first ever Official Denim Partnership with US designer Levi’s.

English Premier League football club Liverpool has named financial services company Western Union as a principal partner and its first-ever sleeve sponsor.

Credit card company MBNA has extended its long-term partnership with English Premier League football club Liverpool.

Smartphone manufacturer Alcatel has entered into a partnership with English Premier League football club Liverpool.

English Premier League football club Liverpool has signed a two-year extension to its partnership with online foreign exchange company InstaForex.

English Premier League football club Liverpool has entered into a global partnership with Japanese digital entertainment company Konami.

English Premier League football club Liverpool has extended a sponsorship deal with the Carlsberg brewery.

English Premier League football club Liverpool has entered into a partnership with Thai coconut water brand Chaokoh.

US daily fantasy sports operator DraftKings has entered into partnerships with English Premier League football clubs Arsenal, Liverpool and Watford ahead of its impending launch in the UK.

Online communications platform Skype has entered into a global partnership with English Premier League football club Liverpool.

English Premier League football club Liverpool has signed a deal with binary options trading platform Banc De Binary.

Betting company Marathonbet has been unveiled as a new regional partner of English Premier League football club Liverpool.