Liverpool FC

Football

Peloton’s Amanda Gilmore discusses how deals with Liverpool, the NBA and WNBA have supported the company’s brand refresh and increased its ability to connect with new customers.
Football

Global technology and digital transformation firm Orion Innovation has announced a new agreement with Liverpool, marking the company's first step into the sponsorship space.
Football

AXA acquired the naming rights to Liverpool Women’s new Melwood Training Centre to support a global campaign targeting female consumers, according to Virginie Berçot, global brand director for the French multinational insurance firm.
Football

Liverpool FC commercial director Ben Latty describes how the club will work with new sponsor, global shipping and logistics specialist UPS, to enhance its retail and e-commerce operations.
Football

Six weeks after announcing its English Football Association (FA) sponsorship, Google Pixel has unveiled new agreements with Arsenal and Liverpool as the brand continues to expand its football portfolio
Football

Premier League club Liverpool has renewed its sleeve sponsorship deal with Expedia Group, SportBusiness understands
Football

Liverpool Football Club’s sleeve sponsorship renewal with Expedia is worth significantly more than the travel provider’s previous agreement but still fell short of the club’s expectations. Matthew Williams reports.
Football

In early 2022, agency Pitch created a campaign for online broker ThinkMarkets leveraging its status as the global trading partner of Liverpool FC with a campaign inspired by a famous scene from the movie ‘The Big Short’
Football

VistaPrint, a Dutch e-commerce company providing small businesses with design and print services for custom physical and digital marketing products, has a multi-year agreement with Liverpool Football Club (LFC) as the official small business design and marketing partner.
Football

Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur
Football

Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare
Football

English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men
Football

Liverpool has extended its main shirt sponsorship with Standard Chartered Bank for another four years, starting in the 2023-24 season
Football

English Premier League club Liverpool has become the latest sports organisation to sign an agreement with Extreme Networks
Football

German betting operator Interwetten has expanded its sponsorship portfolio in football by signing a long-term regional sponsorship with Liverpool
Football

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
Football

Brands from multiple sectors, including cryptocurrency-based companies, and agency representatives have contacted Liverpool about the club's main shirt position currently held by international banking…
Football

English Premier League football club Liverpool has signed up Wasabi Technologies to its sponsorship portfolio