IAAF
Allianz replaces AG as title sponsor of Memorial Van Damme event
Insurance company Allianz has committed to a four-year title sponsorship of the Memorial Van Damme track and field event in Belgium, from 2021 to 2024
World Athletics incurred $17.4m loss in 2019, despite RusAF payment
World Athletics registered a loss of $17.42m (€14.71m/£13.58m) in 2019, further eating into its cash reserves in the year before the Covid-19 pandemic struck the sports industry.
World Athletics eyes mass participation boost and doubling of sponsors in four-year plan
World Athletics has stated it ambition to double its number of commercial partners, align its hosting protocols with the needs of cities and broaden the mass participation components of its business in…
Diack: Russian doping sanctions spread out to protect IAAF sponsorship contracts
Former IAAF president Lamine Diack has suggested he intervened in the way the federation dealt with doping by Russian athletes to protect sponsorship deals and to avoid tarnishing Moscow’s hosting of t…
IAAF likely to relax marketing regulations for athletes and member federations
The IAAF, the global governing body for athletics, is planning to give athletes and member federations greater freedoms to promote their sponsors during certain events
IAAF extends long-running TDK and Mondo partnerships
The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo
IAAF extends Asics deal for 10 years, approves name change
Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029