IAAF

Insurance company Allianz has committed to a four-year title sponsorship of the Memorial Van Damme track and field event in Belgium, from 2021 to 2024

World Athletics registered a loss of $17.42m (€14.71m/£13.58m) in 2019, further eating into its cash reserves in the year before the Covid-19 pandemic struck the sports industry.

World Athletics has stated it ambition to double its number of commercial partners, align its hosting protocols with the needs of cities and broaden the mass participation components of its business in…

Former IAAF president Lamine Diack has suggested he intervened in the way the federation dealt with doping by Russian athletes to protect sponsorship deals and to avoid tarnishing Moscow’s hosting of t…

The IAAF, the global governing body for athletics, is planning to give athletes and member federations greater freedoms to promote their sponsors during certain events

The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo

Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029