Formula 1

Motorsport
Sponsorship & Marketing

Formula 1’s sponsorship portfolio continues to grow for next year with the signing of Nestlé-owned chocolate brand KitKat. 
Motorsport
Governance

Formula 1 has opened up a suite of potential new commercial inventory via changes it has made to the structure of its all-female F1 Academy series
Motorsport
Sponsorship & Marketing

Bridgestone will rival incumbent Pirelli to become Formula 1’s official tyre supplier having entered a bid under the current tender process, according to BBC Sport.
Motorsport
Sponsorship & Marketing

Formula 1 has extended its agreement with top-tier sponsor MSC Cruises, continuing the global deal until the end of the 2026 season
Motorsport
Licensing & Merchandising

Formula 1 has agreed a multi-year deal with Puma, making the German sportswear and equipment manufacturer an official provider of the motor-racing championship
Motorsport
Sponsorship & Marketing

Automotive retailer AutoNation is entering Formula 1 team sponsorship for the first time through a deal with Alpine for the 2023 Miami Grand Prix on May 5-7
Motorsport
Sponsorship & Marketing

Virgin Hotels Las Vegas has announced that it will be the official entitlement sponsor of the East Harmon Zone at the Formula 1 Las Vegas Grand Prix
Motorsport
Sponsorship & Marketing

Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula…
Motorsport
Sponsorship & Marketing

McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
Motorsport
Sponsorship & Marketing

Hard Rock International, the restaurant, hotel and casino company, is joining the list of presenting partners for the Las Vegas Formula 1 Grand Prix ahead of the inaugural event in November 2023
Motorsport
Sponsorship & Marketing

German oil and additive manufacturer Liqui Moly has agreed a one-season extension to its sponsorship deal with the Formula 1 motor racing championship
Motorsport
Finance & Law

Formula 1’s revenue for the 2022 financial year rose to $2.57bn (€2.41bn), with the figures boosted by record attendances at its races.
Motorsport
Sponsorship & Marketing

Aristocrat Gaming has been named the ‘Official Slot Machines Partner’ of the Las Vegas Grand Prix as part of a multi-year sponsorship deal.
Motorsport
Sponsorship & Marketing

Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Motorsport
Sponsorship & Marketing

Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3
Motorsport
Sponsorship & Marketing

Andretti Global, the parent company of Andretti Autosport, is stepping up its bid to secure a Formula 1 entry by partnering with American automotive company General Motors for a proposed two-car Andretti…
Motorsport

DHL dovetailed its Formula One (F1) partnership, with its focus on positive fashion and its own corporate zero waste sustainability commitments, through an activation launched in May 2022 called ‘The C…
Motorsport
Sponsorship & Marketing

Formula 1 has announced that Gulf Air, the national carrier of Bahrain, will continue as the title sponsor of the Kingdom’s grand prix following the renewal of a deal that has been running since the e…