Football Marketing Asia (FMA)
Deferred income from FMA termination helps AFC surpass $200m media rights total
Broadcast rights revenue at the Asian Football Confederation totalled $206.1m (€190m) in 2023 but with 69 per cent of the figure stemming from deferred income related to the termination of an agency agreement with Football Marketing Asia (FMA).
Asia Football Group named new AFC rights agency, FMA staff to transfer over
Media and sponsorship rights to the Asian Football Confederation’s flagship competitions will be sold by Asia Football Group (AFG), a new single-client entity set up following the termination of the A…
EXCLUSIVE: AFC has deal in place with special purpose vehicle following FMA termination
The Asian Football Confederation (AFC) has terminated its exclusive eight-year commercial rights contract with Football Marketing Asia and is poised to appoint a new special purpose vehicle likely to comprise…
AFC faces revenue hole, tricky host decision, after China’s Asian Cup withdrawal
China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
FMA rejigs senior management, adds to sales teams
The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
AFC signs Hung Thinh Land as sponsor of Qualifiers
Vietnamese property developer Hung Thinh Land has become an Official Global Supporter of the Asian Football Confederation's Asian Qualifiers for the 2022 Fifa World Cup
Japanese telco KDDI renews sponsorship of AFC competitions
Japanese telco KDDI has agreed a regional sponsorship deal for Asian Football Confederation national team competitions during the 2021-24 period.
KDDI's regional rights cover the territory of Japan
PhinDeli signs up as AFC’s first-ever World Cup qualifiers regional sponsor in Vietnam
The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers
Negus steps down as FMA sponsorship head
Ned Negus has stepped down from leading the sponsorship sales team at the Football Marketing Asia agency, for family reasons
AFC and Yili sign off on sponsorship deal
The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
AFC renews with Molten as official match ball supplier
Japanese sports equipment manufacturer Molten has renewed its agreement with the Asian Football Confederation to become its official match ball supplier for the 2021 season
Yili becomes sponsor of AFC national team competitions
Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle
Dentsu retains AFC commercial rights sales role in Japan
The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle
AFC resets revenue expectations with FMA as sales drag on
The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…
AFC agrees major sponsorship with ‘living laboratory’ Neom
Neom, the new region being built by the Saudi Arabian government in the country's north west, has agreed a deal to become a global partner of the Asian Football Confederation
AFC secures sponsorship value increase in renewal with Continental
The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
AFC issues RFP for match ball and apparel sponsors
The Asian Football Confederation has launched an invitation to tender process to secure sponsors and/or suppliers in the official match ball and apparel and accessories categories